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Month

October 2016
This week, Solomon McCown was honored to present on a PRNews webinar titled “How to Use Instagram Stories to Get Closer to Your Audience.” When Instagram rolled out its Stories feature in August, everyone from teenagers to Instagram itself acknowledged the similarities between stories and Snapchat, the ever-growing messaging app that is popular with a...
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Last week’s hack of New Hampshire-based DNS (Domain Name Service) provider DYN knocked out many of the web’s most popular sites for hours. In PR Trade Bulldog Reporter, Solomon McCown Vice President T.J. Winick points out who communicated well during the outage and why, and provides some crisis and issues management tips for those companies...
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Recently, I attended “Beyond Boston: Building in the Outer Urban Ring,” an industry event co-hosted by Rockland Trust and The Boston Globe. As a Massachusetts native and current Boston resident, it’s always incredibly interesting to learn about the trends shaping the state I call home. A diverse panel of real estate industry executives led us...
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From left: David Martin, Mass Health Council Executive Director; Mike Sroczynski, Mass Health Council President and VP of Government Advocacy at the Massachusetts Health & Hospital Association; Helene Solomon, CEO, Solomon McCown & Company and Jim Roosevelt, former CEO of Tufts Health Plan on stage at the 96th Mass Health Council Gala. (Photo by Dan Busler Photography) Five hundred members...
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On Thursday morning, leaders from Massachusetts’ most influential organizations gathered at the Boston Harbor Hotel for Solomon McCown’s 24th SMC Presents panel conversation. “From the Backroom to the Boardroom: The Changing Role of Government Affairs in Massachusetts” delved into the changing relationship between government and business. Moderated by Dan Cence, Senior Vice President at Solomon...
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Given the nonstop news made by Donald Trump and Hillary Rodham Clinton, it’s hard to find time to focus on the down-ballot items voters will face in the upcoming November 8th election. In Massachusetts, we have a number of ballot questions that will have significant policy implications across the state. Here’s a quick primer to...
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Our client RE/MAX INTEGRA, New England invited Solomon McCown to present at their RECHARGE networking and educational event, recently held in Boston. The name of our breakout session was It’s Not What You Say, It’s How You Say It. The reality is that both are important; that is, having key messages that resonate and providing...
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As Billy Bush and NBC reportedly negotiate his exit from the Today show, it confirmed, yet again, why the blurring of lines between journalism and entertainment is a dangerous trend. Full disclosure: I spent six years as an on-air correspondent in a competing network’s news division. I was also a classmate of Billy’s at Colby...
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One of the many great things about working at Solomon McCown is the encouragement to look outside the office for learning opportunities. We work tirelessly with our clients every day to make sure the strategies we provide, recommendations we make, social content we draft and plans we develop are future-thinking and innovative. To do that,...
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Craft beer and cider have never been more popular in Massachusetts. Walk into a bar in Boston and you’re apt to find several craft beer and cider labels on tap, from Sam Adams Boston Lager to Harpoon IPA to Downeast Cider. Breweries and cider companies are ramping up their operations to keep up with the...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.