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Month

September 2016
I had the pleasure to listen in on PRWeek’s 7 Steps to Influencer Marketing: Rise Above the Noise webinar this week with Lyle Stevens, CEO and co-founder of Mavrck and Cass Gowing, Global Social Media Manager of AllSaints. The webinar covered the basics of influencer marketing and the reasons why PR pros should embrace it....
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According to a recent report from CBT Architects, Boston saw an 8 percent population growth from 2010 to 2015. With a daily average density of 14,000 people per square mile and a total of just 48.28 square miles in proximity, our City’s steadily growing population and limited land area present both a critical challenge and...
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On September 25, 2016 the sporting world lost a major figure. Arnold Palmer was not the greatest player to ever hit a golf ball. He didn’t have the prettiest swing nor did he win any and all tournaments he possibly could have during his career. But he certainly made the greatest impact to the modern...
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Recently, I had the pleasure of speaking at the Intellectual Property Owners Association Annual Meeting in New York City. The trademark session where I was one of three speakers was entitled “Brands Under Attack: How Brand Owners can Save Face.” Attendees came to hear how ambush marketing, data breaches and negative PR impacts brand value,...
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Wells Fargo’s September began with a $100 million fine from the Consumer Financial Protection Bureau and ended with a Capitol Hill grilling by CFPB creator and Massachusetts Senator Elizabeth Warren after regulators found that 5,300 of the bank’s employees created an estimated 2 million bogus accounts. How can Wells Fargo begin to rebuild its reputation...
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Five for Friday is a regular Solomon McCown blog feature in which one of our PR pros shares five of their favorite hobbies, passions, or interests. This week, we hear from Assistant Account Executive Jackson Murphy (at left). Earlier this week, I was lucky enough to join my friends and see my favorite musician, Bruce...
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Greater Boston’s real estate market has been on a bender – record-shattering sales, huge demand for office space in key submarkets such as Kendall Square and the Seaport and massive amounts of new luxury residential filling up in record time. But will these trends continue? Solomon McCown and NAIOP Massachusetts teamed up on our first...
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Today, architects, designers and planners have greater access to technology and data, enabling them to work smarter and more accurately than they ever have before. This is good news because as our cities become more densely occupied and restricted, due to factors like population growth, new construction and rising sea levels, we must become more...
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Five for Friday is a regular Solomon McCown blog feature in which one of our PR pros shares five of their favorite hobbies, passions, or interests. This week, we hear from Senior Vice President Wendy Goldstein Pierce. I love watching the city grow and change, and Solomon McCown is lucky enough to be working with...
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It’s that time of year when the days get shorter, the nights get a little cooler and we all return to business after the summer months. While it’s been a few years since I’ve gone back to school, I still feel that urge to refocus in early September. Here are my tips for adults looking...
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We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.