Monthly archives: April 2016

Posted by Solomon McCown Staff

SMC Presents: Mad Men & Women of the New Millennium

April 28, 2016 In SM& Presents Leave a comment

Today, 200 communications professionals from the corporate, nonprofit, real estate, healthcare, and education sectors joined us for our 23rd SM& Presents panel, “Mad Men & Women of the New Millennium:

Read more

Posted by T.J. Winick

What do Chipotle’s First Quarter Losses Really Mean?

April 27, 2016 In Crisis Communications Leave a comment

This week, Chipotle announced that sales were down 29.7 percent during the first three months of 2016—its first quarterly loss ever as a public company. Reeling in the wake of

Read more

Posted by Michelle Mastrobattista

Are We In A Post-Digital Era?

April 27, 2016 In Executive Leave a comment

I am going to make a bold prediction: In five years, the role of Social Media Strategist will no longer exist. In today’s media landscape consumers have increasing options for

Read more

Posted by Solomon McCown Staff

The Value of Strong Writing

April 22, 2016 In Corporate Leave a comment

Recently, freelance business writer Josh Bernoff conducted a survey of writers – about what makes writing ineffective. I read with interest his post on the results, which focuses on why

Read more

Posted by Sean Hathaway

Private On-Campus Housing: A New Chapter in Boston Higher Ed

April 19, 2016 In Real Estate Leave a comment

Last year my alma mater, Northeastern University, opened a new dormitory called East Village. Beyond adding to the campus’ DNA, it signified a new chapter in the story of Boston

Read more

Posted by T.J. Winick

5 Tips for Great Video Content

April 15, 2016 In SM& Team Leave a comment

This week in New York, we had the pleasure of working with over a dozen journalists from Haymarket Media, the group that publishes several marketing, media and PR trades, including

Read more

Posted by Michael George

With 421-A Gone, What’s Next?

April 12, 2016 In Real Estate Leave a comment

To understand where 421-a is going, it’s best to have a short history lesson. The 421-a Property Tax Exemption Program, established in the 1970s, was originally implemented when New York

Read more

Posted by Jonathan Pappas

WeWork Debuts WeLive in New York City

April 6, 2016 In Real Estate Leave a comment

Shortly after 9/11, Adam Neumann moved to New York City’s Financial District from his native Israel with his sister to live and experience the American dream. With little money in their

Read more

Posted by Seth Queeney

The Difficulty of Discussing Zika

April 1, 2016 In Healthcare Leave a comment

The Zika epidemic is a tragedy. It is a shockingly resilient disease, alarming researchers each time they discover more about it. The disease has been a thorn in the side

Read more