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Month

October 2015
When Mad Men ended, I cut my cable package before I could get addicted to any new shows. Netflix would give me plenty of content to watch and my local sports bar would be a fine venue in which to view any can’t-miss sports events. Problem solved. But I forgot about the 2016 election. In...
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  It couldn’t have been any better!  Hebrew SeniorLife last night had a truly spectacular lineup for its third annual EngAGE event. There was Arianna Huffington, editor-in-chief of the Huffington Post and author of The #1 New York Times bestseller Thrive; Dr. Atul Gawande, world-renowned surgeon at Brigham and Women’s Hospital and best-selling author of...
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When marketing a product or service, user experience (UX) matters. From your website or app to the product itself, it is crucial to make sure the user is satisfied. With the web offering a variety of options for consumers, it is important to make sure you offer a positive user experience or you risk customers...
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This week, my colleague Jen and I attended The Greater Boston Chamber of Commerce’s Women’s Network Breakfast where Margaret McKenna, President at Suffolk University, spoke. McKenna is an extremely influential and inspiring, an educator and lawyer who has spent her career advocating for social justice. She began her career as a civil rights attorney for...
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No matter what you think of the former First Lady/New York Senator/Secretary of State, Hillary Clinton had a very good week, indeed. Some of her good fortune was her own doing, and some was thanks to others. But today, more than ever, it appears as if she safely has the Democratic Presidential nomination locked up....
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During my internship at Solomon McCown, I’ve learned that one of the most important responsibilities of a public relations professional is developing relationships with the media. It’s crucial to understand the media on a macro level: How journalists develop and pursue stories, the timeline for writing an article or a post and how to best...
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Boston and much of the rest of Massachusetts has been in the midst of an affordable housing shortage that shows few signs of abating. Federal funds for building affordable housing in the state were sliced in half in 2013, and two years later in 2015, the Boston Housing Authority (BHA) has a wait list of 38,000...
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Solomon McCown Senior Vice President Michal Regunberg leads the agency’s Healthcare practice. She recently required some testing, which resulted in a four-day stay at a Boston hospital. This is her story. There I was. Waiting. Waiting. For one test after another so doctors at Massachusetts General Hospital (MGH) could correctly diagnose what had happened to...
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Between the crisp air, hot drinks and jacket-scarf combinations, I can’t help but accept the fact that summer is officially behind us and that the fall has arrived. Not that I’m complaining – fall happens to be my favorite season. Many brands are also capitalizing on a love of autumn and have created campaigns to...
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McDonald’s recently rolled out All-Day Breakfast nationally as part of its latest business strategy. Fast food sales have declined steadily in recent years as Americans look for healthier meal options. However, McDonald’s remains the leader in market share for breakfast restaurants across the country, with menu items like Egg McMuffins accounting for 18 percent of its total restaurant...
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We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.