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Month

September 2015
While Starbucks tries to eliminate lines and Apple attempts to build a car, another form of technology is losing steam. eBooks, which put the print industry in a frenzy a few years ago, have seen sales slow sharply according to The New York Times. While some analysts were certain that print would be overtaken by...
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When Jon Stewart took over hosting duties for The Daily Show in 1999, most Americans still accessed the Internet via dial-up services like America Online. Fast forward to his final show in 2015, and viewers from around the world shared video of his last on-air moments on Facebook, Twitter and Snapchat on devices from smartphones...
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It’s late September, the temperature has finally dropped to the low 70s and the basic New Englander in me is brimming with joy that fall has arrived. Oversized sweaters, leggings and boots combined with patterned scarves are just around the corner. As I sit here (in my oversized sweater), the PR girl in me is...
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Boston-area colleges and universities are back in session and thousands of students have returned to their campus to find exciting new buildings and renovations completed, projects under construction, or plans in motion to transform their school. Colleges and universities have been busy breathing new life into their buildings, campuses and surrounding neighborhoods to not only...
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Now that we’re two games (and two victories!) into the NFL season, it might be a good time to ask: Did Deflategate really tarnish Tom Brady’s reputation? Before Judge Berman’s decision to overturn the NFL’s ruling, some were convinced that Brady’s brand and image had been ruined forever. But they were wrong. Brady did not...
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The real estate industry is all about people. Whether you’re a developer working to find an investor or a leasing agent trying to reach potential tenants during lease-up, real estate professionals are all looking to make the personal connections that are vital to success in the industry. Social media is an incredible tool for reaching...
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It’s imperative that sports teams build ties with their fans. Community outreach programs, local partnerships, hosted events and sponsorship deals are all tactics that clubs have used to foster relationships with the public in the past. For sports teams, social media presents an opportunity to build a stronger sense of community with their fans.  Teams...
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The people have spoken and Facebook has listened – the dislike button is finally on its way. The dislike button has been a topic of debate since the like button was initially rolled out in early 2009. Many people desire a dislike button so that they may express empathy to those who might share sad...
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Social Media Brand Management
Whether we are replying to consumer’s questions, sending daily updates, creating influential content or responding in the midst of a crisis, I have found social media to be an extremely valuable tool for brand management in my experience on the digital team at Solomon McCown & Co. While I realized the importance of social media...
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Abu Ghraib, the man who jumped from the Twin Towers, children running from Napalm during the Vietnam War – all now iconic images that provided shocking glimpses into events unfolding around the world when they were published, and, many years later, continue to provide context on critical moments in history. Journalists often face the difficult...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.