Monthly archives: September 2015

Posted by Jessica Iocca

A Series of Not-So-Unfortunate Events: The Surge of Indie Bookstores

September 30, 2015 In Corporate Comments Off on A Series of Not-So-Unfortunate Events: The Surge of Indie Bookstores

While Starbucks tries to eliminate lines and Apple attempts to build a car, another form of technology is losing steam. eBooks, which put the print industry in a frenzy a

Read more

Posted by Amy Derjue

Late-Night TV Gets Social

September 29, 2015 In SM& Team Comments Off on Late-Night TV Gets Social

When Jon Stewart took over hosting duties for The Daily Show in 1999, most Americans still accessed the Internet via dial-up services like America Online. Fast forward to his final

Read more

Posted by Anna Rabin

The Power of Pumpkin Spice

September 24, 2015 In Corporate Comments Off on The Power of Pumpkin Spice

It’s late September, the temperature has finally dropped to the low 70s and the basic New Englander in me is brimming with joy that fall has arrived. Oversized sweaters, leggings

Read more

Posted by Meghan Murdock

Boston-area College Campuses Under Construction

September 23, 2015 In Real Estate Comments Off on Boston-area College Campuses Under Construction

Boston-area colleges and universities are back in session and thousands of students have returned to their campus to find exciting new buildings and renovations completed, projects under construction, or plans

Read more

Posted by Alexandra Nickel-Milstone

“Teflon Tom” & His Indestructible Brand

September 21, 2015 In Crisis Communications Comments Off on “Teflon Tom” & His Indestructible Brand

Now that we’re two games (and two victories!) into the NFL season, it might be a good time to ask: Did Deflategate really tarnish Tom Brady’s reputation? Before Judge Berman’s

Read more

Posted by Solomon McCown Real Estate Team

Social Media in the Real Estate Industry [Infographic]

September 20, 2015 In Real Estate Comments Off on Social Media in the Real Estate Industry [Infographic]

The real estate industry is all about people. Whether you’re a developer working to find an investor or a leasing agent trying to reach potential tenants during lease-up, real estate

Read more

Posted by Ben Siegel

The New York Mets’ Amazin’ Twitter Campaign

September 18, 2015 In SM& Team Comments Off on The New York Mets’ Amazin’ Twitter Campaign

It’s imperative that sports teams build ties with their fans. Community outreach programs, local partnerships, hosted events and sponsorship deals are all tactics that clubs have used to foster relationships

Read more

Posted by Marissa Lalli

Will Brands Dislike the ‘Dislike’ Button?

September 17, 2015 In SM& Team Comments Off on Will Brands Dislike the ‘Dislike’ Button?

The people have spoken and Facebook has listened – the dislike button is finally on its way. The dislike button has been a topic of debate since the like button

Read more

Posted by Rachel Dobbs

Social Media’s Role in Brand Management

September 16, 2015 In SM& Team Comments Off on Social Media’s Role in Brand Management

Whether we are replying to consumer’s questions, sending daily updates, creating influential content or responding in the midst of a crisis, I have found social media to be an extremely

Read more

Posted by Jackson Murphy

Aylan Kurdi and the Power of Images in Media

September 11, 2015 In SM& Team Comments Off on Aylan Kurdi and the Power of Images in Media

Abu Ghraib, the man who jumped from the Twin Towers, children running from Napalm during the Vietnam War – all now iconic images that provided shocking glimpses into events unfolding

Read more