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Month

June 2015
The Solomon McCown digital team let out a cry of glee at the news that Facebook is experimenting with “lead ads.” This new objective will make it easier for Facebook users to sign up for newsletters, to receive business information from an organization and the like without clicking off of Facebook. Instead, users will give...
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I was recently chatting with a friend when he sent me a screenshot of an article he was reading. I couldn’t even pay attention to the article’s content because I was taken aback by the dated graphics of the Safari browser in which the article was displayed. What iOS is he using? I asked myself....
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Journalism, and therefore how we PR professionals work with journalists, is changing. Tried and true print publications have to compete with all-digital outlets, a 24-hours news cycle and an audience that is just as likely to get their news from a tweet as from clicking to a website or picking up a print newspaper. One...
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NBC News announced Thursday that disgraced anchor Brian Williams will return to the air in a diminished role, covering breaking news for cable outlet MSNBC, as well as filling in for his “NBC Nightly News” replacement, Lester Holt, when Holt is “not available.” In mid-February, Williams was bounced from his post as anchor and managing...
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It was a month ago this week that I started the first day of my first job after graduating from college. I remember reading the Solomon McCown blog and thinking, “What am I going to write about?” The truth is, here I am, sitting down to write my post, and I feel as though I...
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Pinterest’s decision to begin incorporating a “buy button” into its feed got me thinking about how companies are constantly adapting to fit their target audiences’ needs. In such a competitive world, brands are consistently finding ways to appeal to consumer demand for the most up-to-date products. Pinterest has made a name for itself as a creative...
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The technological world is a place where interpersonal relationships become lost behind the screens of phones, tablets and computers. Removing technology is certainly not the answer. Rather, we should use technology to enhance communication. What types of technologies are out there to accomplish this? For starters, the biggest news out of Microsoft has been the...
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This week, the Boston Globe ran a story about how we, as a society, approach the treatment and decision-making around end of life care. This is a topic we are seeing more and more in healthcare as patients are encouraged to become active participants in their care and organizations are striving to meet the triple...
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The city of San Francisco is exploring new ways to cut down on sugar consumption through legislation that would undoubtedly prompt the Kool-Aid man to cry, “Ohh noo!” This week, lawmakers unanimously voted to place health warning labels on all advertisements for sugary drinks in the city and to ban such ads from display on...
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Solomon McCown Webinar Provides Title IX Guidance   More than 100 representatives from some of the nation’s most prestigious colleges and universities tuned in Thursday to our Solomon McCown webinar: Campus in Crisis/Navigating Title IX Communications, led by SM& President Ashley McCown and Paul Lannon, partner at Holland & Knight. Now more than ever, higher...
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.