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Month

March 2015
As spring break winds down, college seniors are looking forward to the future — careers, new cities, roommates and travel all await them when the graduation smoke clears.   When recent graduates ask me what it takes to make it in public relations, I usually turn it around to them. Why do you want to...
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Today nearly 124,000 men, women and children are awaiting organ transplants in the United States; and thousands more are in need of tissue and cornea transplants to restore their mobility and sight. Between 2011-2012, only 28,000 of the 118,000 people on the transplant list received an organ donation – that is less than half of...
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There were plenty of lessons to be learned and best practices to take away from the dynamic panel discussion on cyber security held at the Westin Waltham on March 26. Grant Thornton’s New England Office hosted the breakfast event, titled: “How to Prevent, Detect and Deal with Cyber Security Breaches.” Grant Thornton’s Kevin Morgan (Principal,...
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South by Southwest– which goes by SXSW for short –  is an enigma of sorts. Part music festival, part tech conference, part film showcase, and part hipster convention, South by Southwest is a conglomeration of interests on exhibition for nine days in Austin, Texas. A brief history of SXSW The inaugural SXSW was held in...
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I’ve always found the news around parking in Boston somewhat entertaining – I have lived in Boston for nearly a decade and have no intention of leaving. One of the main reasons I love Boston so much is because it’s a walking city. I love walking everywhere. I live near North Station – a 15-20...
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At 7:06 PM on March 18, 2015, my life changed forever. My Mom texted to tell me she’d just sent her first Tweet. My Mom is no internet neophyte. She bought a hulking desktop computer for my brother and I in the early 1990s so we could learn how to type and learn computer programs...
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As marketing strategies continue to evolve and become more important to brand success, the pressure is on companies to get more creative with the messages they send to their consumers. Starbucks’ “Race Together” campaign, aimed at initiating conversation about racial equality in America, received backlash on social media by many who questioned the effectiveness of...
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Last month’s massive security breach of leading health insurer Anthem Inc. gave reason for many to worry as hackers accessed up to 80 million electronic health records from patients. This compromise of social security, employment, and personal information is only the most recent contribution to an ongoing conversation about the industry-wide vulnerability of Health IT....
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As anyone who is tapped into the NFL can tell you, concussions are becoming one of the largest issues in the sport. In the wake of several former NFL players committing suicide, autopsies have indicated that they had chronic traumatic encephalopathy (CTE), which can lead to depression, dementia and memory loss. CTE is distressingly common...
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The Boston Globe recently reported on Mayor Walsh’s “request for ideas” to enliven City Hall Plaza, the 200,000-square-foot brick field that surrounds City Hall and leaves little to be desired. As someone who walks through City Hall Plaza on my morning commute, the space currently serves as a direct (and ugly) cut-through from Cambridge Street...
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