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Month

February 2015
Hashtags originated on Twitter and can be used to start, track, or participate in online conversations. Organizations can create their own hashtags for events they are holding or discussions they want to start, and can promote these hashtags so that more people see it and join in on the conversation.   Common words can also...
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For the first time in about one hundred years, the rate of urban population growth has outpaced the suburbs. Jobs in the city entice recent graduates to settle there and maintain an urban lifestyle. This does not mean that the suburban real estate market will be suffering as a result; it means that commercial real...
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Caroline Erisman, Head of School at Dana Hall, recently wrote a Letter to the Editor of the New York Times highlighting the need for more female-involvement in the math and sciences. Caroline makes the case for all-girls school education, noting that studies have found a link between all-girls education and higher self-esteem in math and...
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It’s only been about 50 days since the United States Olympic Committee officially named Boston as America’s bid city for the 2024 Summer Olympics. Yet it was quite apparent at Tuesday morning’s NAIOP Massachusetts’ Breakfast Panel that Boston 2024 has settled on its pitch to the public: The quest to host the Games is all...
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Although health officials continue to encourage flu vaccinations for everyone over the ripe old age of 6 months, the Centers for Disease Control and Prevention reported recently that only about one-third of Americans aged 18 to 64 had been vaccinated by November. Further, adults between 25 and 64 account for more than half of flu...
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The tables have turned yet again in regards to Facebook’s Newsfeed algorithm. Until now, posting photos was the best way for companies to reach fans. Those days are over. Video posts are now where it’s at. This change should not come as a shock, as Facebook’s algorithm never stays the same for long. This doesn’t...
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The diseases that kill the most children in the United States are childhood cancers. Thanks to medical research, as many as to 75 percent of the children with cancer can be cured. However, certain forms of pediatric cancer have proven to be so resistant to treatment that, a cure is still elusive and 2,300 children...
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Derek Thompson of The Atlantic stirred up some controversy among digital marketers with his recent piece “The Unbearable Lightness of Tweeting.” Thompson describes the piece as a “personal investigation” into the value of Twitter for driving web traffic. As I read this post, I began to wonder if any real-life digital marketers were consulted during...
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Diagnosing the issues surrounding the MBTA is not a simple task. Let’s not forget that the T’s issues did not magically appear when the snow came. Rather, the agency has a long history with numerous failures and missteps which have led us to this point. But now, thanks to a historic amount of snow on...
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The title of this blog is ripped from one of my favorite songs about the news business. (It’s right up there with Fleetwood Mac’s Murrow Turning over in His Grave and Don Henley’s Dirty Laundry). Anne Murray’s 1983 tune laments the tidal wave of depressing news of the day: the economy, fighting in Lebanon and...
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