Monthly archives: January 2015

Posted by Ashley McCown

A Public Crisis: Messaging the Measles

January 31, 2015 In Crisis Communications, Executive, Healthcare Comments Off on A Public Crisis: Messaging the Measles

As of this writing, at least 95 cases of measles have been linked to the outbreak traced to Disney theme parks, according to the California Department of Public Health. Those

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Posted by Megan Cadigan

Why A Social Media Strategy Is Important For Businesses

January 31, 2015 In SM& Team Comments Off on Why A Social Media Strategy Is Important For Businesses

Social media has proven time and time again how beneficial it is for brands. Organizations with a good social media strategy in place have reaped the benefits of more traffic

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Posted by Anastasia Scourtes

2015 Hot Trends in Real Estate: The 18 Hour City

January 30, 2015 In Real Estate Comments Off on 2015 Hot Trends in Real Estate: The 18 Hour City

Real estate is an ever-changing, competitive space that’s often dictated by the needs and wants of consumers. One of the new trends shaping the industry is the demand for the

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Posted by Becca Jacobs

Examining Twitter’s New Features

January 30, 2015 In SM& Team Comments Off on Examining Twitter’s New Features

In the midst of the Blizzard of 2015, Twitter announced two new features on its platform: group direct messaging and native video sharing. These additions are intended to make the

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Posted by Amy Derjue

Governor Baker’s First Crisis

January 29, 2015 In Crisis Communications Comments Off on Governor Baker’s First Crisis

As the Blizzard of 2015 bore down on Massachusetts, many of us wondered how newly inaugurated Governor Charlie Baker would handle his first test in crisis planning, courtesy of Mother

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Posted by Anna Rabin

Republic Fitness Grand Opening: Staying Fit & Fun

January 24, 2015 In Corporate Comments Off on Republic Fitness Grand Opening: Staying Fit & Fun

We had the pleasure of attending the grand opening party for SM& client Republic Fitness. If you haven’t heard yet, Republic Fitness is the brand new premium club in downtown

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Posted by Michelle Mastrobattista

How to Measure Your Social Media Efforts [INFOGRAPHIC]

January 24, 2015 In Corporate Comments Off on How to Measure Your Social Media Efforts [INFOGRAPHIC]

In a new survey by RSW/US, marketers in the US and Canada were asked to identify some of the most troubling trends they see among agencies. One of the recurring

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Posted by Jessica Fortier

Word-of-Mouth Communication via Social Media

January 22, 2015 In SM& Team Comments Off on Word-of-Mouth Communication via Social Media

One of the most influential forms of communication is word-of-mouth: The act of consumers providing information or advice to other consumers. Opinion leaders are the trendsetters. They are the initial

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Posted by T.J. Winick

The Brigham Shooting: Another Case for Preparedness

January 22, 2015 In Crisis Communications, Executive, Healthcare Comments Off on The Brigham Shooting: Another Case for Preparedness

Two years ago this spring, in the aftermath of the Boston Marathon bombings, we were reminded once again that our city’s hospitals are among the greatest in the world; our

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Posted by Sean Hathaway

Sell the Olympics to Me: A Skeptic’s Take

January 21, 2015 In SM& Team Comments Off on Sell the Olympics to Me: A Skeptic’s Take

I have to admit: my reaction to the announcement that Boston would be backed by the US Olympic Committee was less than enthusiastic. I enjoy the pageantry and the spectacle

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