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Month

January 2015
As of this writing, at least 95 cases of measles have been linked to the outbreak traced to Disney theme parks, according to the California Department of Public Health. Those infected (and possibly infected) are spread across at least eight U.S. states and Mexico. One thousand people in nearby Arizona, including nearly 200 children, could...
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Social media has proven time and time again how beneficial it is for brands. Organizations with a good social media strategy in place have reaped the benefits of more traffic to their website, better brand recognition and brand loyalty, improved engagement with their customers, and better SEO just to name a few. Unfortunately, not every...
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Real estate is an ever-changing, competitive space that’s often dictated by the needs and wants of consumers. One of the new trends shaping the industry is the demand for the 18-hour city. The Urban Land Institute and PwC produce a yearly report titled Emerging Trends in Real Estate. Twenty years ago, this report coined two...
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In the midst of the Blizzard of 2015, Twitter announced two new features on its platform: group direct messaging and native video sharing. These additions are intended to make the service easier to use and to enhance its growth potential. They not only impact the way people use the app, but they also hold significant...
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As the Blizzard of 2015 bore down on Massachusetts, many of us wondered how newly inaugurated Governor Charlie Baker would handle his first test in crisis planning, courtesy of Mother Nature. Would he hold regular press conferences from the Massachusetts Emergency Management Agency (MEMA) bunker in Framingham? (He would.) Would Baker don former Governor Patrick’s...
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In a new survey by RSW/US, marketers in the US and Canada were asked to identify some of the most troubling trends they see among agencies. One of the recurring themes was that marketers have a desire to measure their campaigns but are not sure how to do so. As a PR firm with a...
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We had the pleasure of attending the grand opening party for SM& client Republic Fitness. If you haven’t heard yet, Republic Fitness is the brand new premium club in downtown Boston, created by the widely popular Healthworks Group, the largest local family-owned fitness company in Boston. The great thing about Republic is that it provides...
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One of the most influential forms of communication is word-of-mouth: The act of consumers providing information or advice to other consumers. Opinion leaders are the trendsetters. They are the initial users of a product or consumers of information. Opinion seekers are the individuals that are influenced by opinion leaders. In the past, word-of-mouth was limited...
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Two years ago this spring, in the aftermath of the Boston Marathon bombings, we were reminded once again that our city’s hospitals are among the greatest in the world; our medical professionals among the most skilled and passionate. But just as critical was the entire community’s training and readiness for a crisis. It was credited...
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I have to admit: my reaction to the announcement that Boston would be backed by the US Olympic Committee was less than enthusiastic. I enjoy the pageantry and the spectacle of the games, sure, but when it comes to the planning, execution and financing, I feel it’s better left for someone else to worry about....
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.