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Month

August 2014
If you’ve been on social media in the past few weeks, you’ve seen dozens of videos of friends and followers accepting the ALS Ice Bucket Challenge. This social media phenomenon has increased donations to ALS charities by tens of millions of dollars. Can its success be replicated by other nonprofits? Solomon McCown Senior Vice President...
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A violent video posted by terrorist group Islamic State (formerly known as the Islamic State of Iraq or ISIL) posted on YouTube Tuesday night spread like wildfire across social media. The video shows the beheading of freelance photojournalist James Wright Foley, who disappeared in northwest Syria on November 22, 2012. (This Politico article describes the...
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It’s been a year full of major news stories and public relations challenges and SM& President and crisis communications expert Ashley McCown has been following them all. From hashtags gone awry to tens of thousands of recalled vehicles, McCown shares the top 5 PR crises of 2014 (to date) with PR Newser. Did any of...
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A few weeks ago our Senior Vice President, Michal Ruenburg explained how patient engagement and satisfaction have gone from being buzz words to being the focus of hospitals and the greater healthcare system. Patient engagement and satisfaction is crucial to the healthcare system and it’s our job as public relations professionals to help our clients...
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There’s something about social media that compels avid users to bring up Eastern beliefs when approaching it. From Mark W. Schaefer’s seminal The Tao of Twitter to Confucian examinations of social media, it seems we’re all looking for a little extra wisdom when it comes to our approach to engaging customers and clients online. It’s...
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Misogyny is never okay. While racism and homophobia are rightly denounced in sports, misogyny somehow gets a free pass. It’s bad enough when you have to hear it from fans, but when established organizations flaunt it, it’s doubly horrible. This summer we’ve seen this play out on numerous occasions in sports. Here are a couple...
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The tragic and stunning death of Robin Williams has turned the spotlight once again to mental health. As we’ve seen time and again, high profile incidents like this one involving behavioral health, a beloved figure and an element of shock can serve to draw attention to the cause, if only for a short period of...
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Did I pour a bucket over my head this weekend filled with ice water? Yes. Did I also make a donation inspired by all of my friends willing to do so, as well? Yes. Whether you donated or took the challenge or both, it is hard to miss this viral sensation raising awareness of ALS. Interestingly, the challenge started out as a more...
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(Photo Credit: Building Impact) For seven years, I’ve been a proud board member at Building Impact, an innovative Boston-born non-profit which has engaged the city’s Commercial and Residential Real Estate Community for its noble mission: supporting local non-profits by harnessing the collective energy, resources and goodwill of companies and individuals in buildings. It all began...
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With the summer winding down, many of our clients are preparing for the influx of conferences they will attend, organize, and participate in this fall and winter. From the Raymond James Women’s Symposium, a major networking event for women in finance, to Bett, the world’s largest EdTech conference, organizations across industries will be taking part...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.