Monthly archives: August 2014

Posted by Solomon McCown Mission Team

3 Things That Make A Campaign Go ‘Viral’: Key Takeaways From The Ice Bucket Challenge

August 25, 2014 In SM& Team Comments Off on 3 Things That Make A Campaign Go ‘Viral’: Key Takeaways From The Ice Bucket Challenge

If you’ve been on social media in the past few weeks, you’ve seen dozens of videos of friends and followers accepting the ALS Ice Bucket Challenge. This social media phenomenon

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Posted by Solomon McCown Healthcare Team

Disturbing Video Virality Influences Twitter Policies

August 20, 2014 In Crisis Communications Comments Off on Disturbing Video Virality Influences Twitter Policies

A violent video posted by terrorist group Islamic State (formerly known as the Islamic State of Iraq or ISIL) posted on YouTube Tuesday night spread like wildfire across social media.

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Posted by Ashley McCown

Ashley McCown Shares Top PR Crises of 2014

August 18, 2014 In Crisis Communications, Executive Comments Off on Ashley McCown Shares Top PR Crises of 2014

It’s been a year full of major news stories and public relations challenges and SM& President and crisis communications expert Ashley McCown has been following them all. From hashtags gone

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Posted by Solomon McCown Healthcare Team

Dr. Hodad vs. Dr. Raptor

August 15, 2014 In Healthcare Comments Off on Dr. Hodad vs. Dr. Raptor

A few weeks ago our Senior Vice President, Michal Ruenburg explained how patient engagement and satisfaction have gone from being buzz words to being the focus of hospitals and the

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Posted by Amy Derjue

Wu wei and Social Media

August 13, 2014 In SM& Team Comments Off on Wu wei and Social Media

There’s something about social media that compels avid users to bring up Eastern beliefs when approaching it. From Mark W. Schaefer’s seminal The Tao of Twitter to Confucian examinations of

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Posted by Sean Hathaway

The Promotion of Alienation

August 13, 2014 In Crisis Communications Comments Off on The Promotion of Alienation

Misogyny is never okay. While racism and homophobia are rightly denounced in sports, misogyny somehow gets a free pass. It’s bad enough when you have to hear it from fans,

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Posted by Isabel Black

Tactfully responding to tragedy

August 12, 2014 In Crisis Communications, Healthcare Comments Off on Tactfully responding to tragedy

The tragic and stunning death of Robin Williams has turned the spotlight once again to mental health. As we’ve seen time and again, high profile incidents like this one involving

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Posted by Solomon McCown Staff

The Ice Bucket Challenge Phenomenon

August 11, 2014 In Executive Comments Off on The Ice Bucket Challenge Phenomenon

Did I pour a bucket over my head this weekend filled with ice water? Yes. Did I also make a donation inspired by all of my friends willing to do so, as well? Yes. Whether you donated

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Posted by Helene Solomon

Helene Solomon & Building Impact

August 8, 2014 In Corporate, Executive Comments Off on Helene Solomon & Building Impact

(Photo Credit: Building Impact) For seven years, I’ve been a proud board member at Building Impact, an innovative Boston-born non-profit which has engaged the city’s Commercial and Residential Real Estate

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Posted by Solomon McCown Staff

PR Guide to Maximizing Conferences

August 7, 2014 In SM& Team Comments Off on PR Guide to Maximizing Conferences

With the summer winding down, many of our clients are preparing for the influx of conferences they will attend, organize, and participate in this fall and winter. From the Raymond

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