Monthly archives: June 2014

Posted by Amy Derjue

Psychological Research on Facebook: Users Dislike

June 30, 2014 In SM& Team Comments Off on Psychological Research on Facebook: Users Dislike

Facebook users were not clicking “like” very often this weekend as news broke that the social network had partnered with Cornell and the University of California to conduct psychological experiments

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Posted by Amy Derjue

5 For Friday with Caitlin Culver

June 28, 2014 In Corporate Comments Off on 5 For Friday with Caitlin Culver

​On the Solomon McCown & Company Facebook page, we've started a feature called 5 for Friday. Every week, one member of our staff presents a list of anything that strikes

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Posted by Ashley McCown

Ashley McCown Quoted on GM Recall in PR Week

June 27, 2014 In Executive Comments Off on Ashley McCown Quoted on GM Recall in PR Week

It’s been a tough few months for General Motors. The automaker has recalled millions of vehicles to repair safety issues that have killed its customers. How can GM repair its

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Posted by Sean Hathaway

The Redskins: Proof Brand Perception Can Merit Change

June 26, 2014 In Corporate Comments Off on The Redskins: Proof Brand Perception Can Merit Change

There are numerous factors to consider in judging the quality of a brand, of which monetary worth is only one. But when the brand’s estimated value is in the ballpark

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Posted by Michelle Mastrobattista

Instagram For Brands

June 24, 2014 In SM& Team Comments Off on Instagram For Brands

With more than 150 million active users, Instagram can be a great tool for your organization. In our latest video, Solomon McCown Director of Digital Communications Michelle Mastrobattista shares some

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Posted by Solomon McCown Healthcare Team

Purina Shows Off a Great Social Media Trick

June 20, 2014 In SM& Team Comments Off on Purina Shows Off a Great Social Media Trick

June 20th marks the 16th annual Take Your Dog to Work Day (TYDTWDay), and smart brands are starting to build social media buzz now. To honor TYDTWDay, Purina’s social media

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Posted by Solomon McCown Real Estate Team

The Arlington on BostInno

June 20, 2014 In SM& Team Comments Off on The Arlington on BostInno

The Arlington, a historic Back Bay landmark reimagined for contemporary living, was recently featured in a BostInno article titled “This Boston Apartment Building Proves Their Gym is the Best.” The

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Posted by Solomon McCown Healthcare Team

What You Don’t Know About Sunscreen

June 20, 2014 In Healthcare Comments Off on What You Don’t Know About Sunscreen

This week on my walk from South Station to the office I felt the warm morning sun shining down on me. I finally realized, after our long and cold winter,

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Posted by Amy Derjue

What Boxing Taught Me about Public Relations

June 19, 2014 In SM& Team Comments Off on What Boxing Taught Me about Public Relations

Six months ago, I traded the treadmill for a pair of boxing gloves and started working out at a boxing gym. After dealing with a persistent running injury and just

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Posted by Lindsay Rauch

What Rory McIlory Can Teach Us about Social Media and Customer Service

June 19, 2014 In SM& Team Comments Off on What Rory McIlory Can Teach Us about Social Media and Customer Service

In the early morning of June 17th, professional golfer Rory McIlroy announced to the Twitter world that United Airlines lost his golf clubs and that he “sort of needs them

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