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Month

May 2014
All businesses should have their own corporate blog, in my opinion. Whether they promote their own services or comment on relevant news stories, it is a great way to display thought leadership and expertise, and it’s a place for your C-suite to share its knowledge with others in the industry. Sharing blog posts generates ready-made...
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Before you head off for your Memorial Day weekend, get a recap of all the social media news and happenings of the week! From Facebook’s new “ask” button to a new feature that ranks your profile within your network on LinkedIn, it’s been a big week on social media: Facebook introduces new way to flirt....
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This weekend we recognize Memorial Day. A day not for mattress sales or barbeques or even for veterans or current service members. Memorial Day is a day of remembrance for those who died while serving our country. It’s a day for their families to visit their graves and to feel the thanks of a grateful...
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It’s no secret that by now your company should be on social media (and your boss knows it too!), so why the hesitation? Because social media is a relatively “new” medium, not all companies have cracked the code to devising a strategy and are missing out on major opportunities. Below I bust some common social...
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Let’s talk about the Video Producer’s Checklist: The things your organization needs to consider and plan for before you head out on the shoot, so that your video is the very best it can be. The Producer's Checklist from Solomon McCown & Company on Vimeo. Create compelling characters. For a corporate video, we’re talking about...
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Everyone has heard of Breast Cancer Awareness Month, which happens every October, but there are dozens of other health holidays, observances and awareness months throughout the year. Did you know that May is Mental Health Awareness Month or that September is Healthy Aging Month? Health holidays provide a great opportunity for healthcare PR pros to...
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(Photo via Multifamily Executive Magazine) In the world of multifamily, particularly luxury rentals and condos, it is all about the amenities. Each new development that we read about has the latest and greatest pool, fitness center, concierge or some other service that we haven’t even heard of yet. As my colleague Anna wrote recently, amenities...
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You’ve all probably heard the news that AT&T Inc. plans to pay $48.5 billion to buy DirecTV. It’s a major deal that would create a massive new telecom and television company and, according to the Washington Post, will “raise fresh concerns about competition and options for consumers.” It got me thinking about the major role...
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Media-watchers around the globe were shocked when the New York Times announced it had fired Executive Editor Jill Abramson. While the Gray Lady has broken many a story in its long history, its public relations department didn’t handle the release of its own news very well. Outlets from the New Yorker to NPR started filling...
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It’s important that as social media managers we understand that the only constant in digital PR is change. Social media platforms update their algorithms regularly and new apps and trends are being created every day. While social media strategies are necessary PR plans, they are also flexible. Here’s what’s happened and changed in social media...
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We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.