Monthly archives: April 2014

Posted by Nadine Dias

Pinterest: The User-Generated Search Engine

April 29, 2014 In SM& Team Comments Off on Pinterest: The User-Generated Search Engine

Pinterest is considered to be one of the largest social networks to date, but what you may not know is that it is also one of the best visual search

Read more

Posted by Helene Solomon

SM& President Featured in PRNewser

April 28, 2014 In Executive Comments Off on SM& President Featured in PRNewser

How does the NBA move on after a tape of L.A. Clippers owner Donald Sterling making racially charged comments recently surfaced? Solomon McCown President and crisis communications expert Ashley McCown

Read more

Posted by Amy Derjue

This Week in Social Media

April 25, 2014 In SM& Team Comments Off on This Week in Social Media

Happy Friday, social media aficionados! As we wind down another productive week, it’s time to take a look at what happened this week in the digital communications world. As always,

Read more

Posted by Solomon McCown Real Estate Team

Residential Real Estate: Targeting Your Audience

April 25, 2014 In Real Estate Comments Off on Residential Real Estate: Targeting Your Audience

Solomon McCown Senior Vice President Wendy Pierce explains how real estate developers can attract tenants and buyers to their residential properties by emphasizing different elements/amenities to different groups. We all

Read more

Posted by Isabel Black

Ready for the 2016 Campaign?

April 22, 2014 In Corporate Comments Off on Ready for the 2016 Campaign?

The election is still 30 months away, but the 2016 campaign has already begun. Prospective candidates are making swings through Iowa and New Hampshire and are taking stances on national

Read more

Posted by Amy Derjue

This Week in Social Media

April 18, 2014 In SM& Team Comments Off on This Week in Social Media

Friday at last! As we close out another busy week, the SM& digital team has an update on all the social media news you may have missed. Like-bait no more:

Read more

Posted by Lindsay Rauch

How to Keep Your Brand in the Social Media Conversation

April 17, 2014 In SM& Team Comments Off on How to Keep Your Brand in the Social Media Conversation

Once you create a Twitter account and link it to your website your brand will become a viral sensation, right? Wrong. Social media algorithms and strategies change daily, so how

Read more

Posted by Anna Richardson

The Arlington Featured in BostInno

April 17, 2014 In Real Estate Comments Off on The Arlington Featured in BostInno

The Arlington, a historic Back Bay landmark reimagined for contemporary living, was recently featured in BostInno as the ideal luxury residence for Bostonian couples. The Arlington is SM& client Related

Read more

Posted by Solomon McCown Staff

We are not a city, we are a family. Boston Strong.

April 15, 2014 In Corporate Comments Off on We are not a city, we are a family. Boston Strong.

We’re proud to be Boston Strong. Our thoughts are with all of the victims, survivors, & first responders.

Read more

Posted by Amy Derjue

Not Cleared for Takeoff: US Airways’ Twitter Gaffe

April 15, 2014 In Crisis Communications Comments Off on Not Cleared for Takeoff: US Airways’ Twitter Gaffe

It’s a bad week to manage social media for a major airline. American Airlines is contending with the fallout from a threat Tweeted by a 14-year-old Danish girl, who has

Read more