March 2014 | Solomon McCown & Company

Mar

Bisnow Boston’s 3rd Annual Boston State of the Seaport

03/28/2014Lauren MichaelsExecutive

The SM& Real Estate Team had the pleasure of attending Bisnow Boston’s 3rd Annual Boston State of the Seaport event. To no one’s surprise, the expert panelists spoke to the Seaport District’s promising growth. Boston Global Investors CEO John Hynes noted that there is about 3 million square feet of space under construction at this...

Mar

This Week in Social Media

03/28/2014Lindsay RauchSM& Team

As we mentioned last week, the social media world changes at an increasingly fast rate. PR professionals are prepared to change strategies at a moment’s notice and as social media managers, it is no different. What changed in social media this week and what are our reactions? Here’s the top news in digital this week:...

Mar

An Open Letter to Twitter

03/28/2014Amy DerjueSM& Team

Dear Twitter, Tweet: #Twitter, your rumored changes would change the very essence of the network we love. Please stop. Recently, you’ve said you want to get rid of hashtags and @-replies because it may be keeping the less tech-savvy off your network. We feel this is a weak argument since the fastest-growing segment of new...

Mar

Survival of Suburbia: Can developers revitalize the suburbs?

03/27/2014Solomon McCown StaffReal Estate

For years, the suburb has been the centerpiece of the American Dream. Americans sought to escape the chaotic and crowded city to settle in the smaller, serene suburb. These communities were complete with single family homes and sizable yards. Suburbs popped up further and further from the urban core, while square footage of these single...

Mar

SM& Podcast: The Affordable Care Act Enrollment Countdown

03/27/2014Michal RegunbergExecutive, SM& Team

Listen to our Solomon McCown Podcast as Senior Vice President Michal Regunberg discusses the PR strategies behind the Obama Administration’s last minute push to get 6 million Americans signed up for health insurance under The Affordable Care Act.

Mar

Smart Move, Springfield: Social Media Isn’t Free

03/25/2014Amy DerjueSM& Team

During a recent Springfield City Council meeting, members took part in a debate happening in city halls and board rooms across the nation: Do we want to be on social media? The story from the Springfield Republican is making the rounds on social media as political watchers and social media junkies have a chuckle at...

Mar

Stuck in the Middle

03/25/2014Kristin WetherbeeReal Estate

Last week I attended an Urban Land Institute event on the “Future of Housing Production in the Commonwealth” with a panel that featured developers and city officials. Two articles in the Boston Globe this week have echoed that discussion. Boston is certainly seeing a boom in apartment construction, but are they the right types? We’ve...

Mar

25 Years Later, Lessons Learned from the Exxon Valdez

03/24/2014T.J. WinickCorporate, Executive

Photo via The Associated Press It was 25 years ago today when the Exxon Valdez oil tanker ran aground in Prince William Sound, spilling hundreds of thousands of barrels of crude oil in Alaska. Not only was the whole episode an environmental disaster, it also became a text book case of how NOT to communicate during a crisis. A quarter of a century...

Mar

When Policy and Communication Don’t Align

03/21/2014Carol KerbaughSM& Team

Since the Obama administration began touting the Affordable Care Act, they’ve emphasized how inexpensive insurance coverage would be, particularly for young adults. President Obama told Zack Galifianakis in his appearance on Funny or Die’s Between Two Ferns that “most young Americans right now, they’re not covered. And the truth is that they can get coverage...

Mar

This Week in Social Media

03/21/2014Michelle MastrobattistaExecutive

At SM&, we often get asked, “What’s the advantage of your team managing our social media pages?” The answer is simple – expertise. Our Digital Team lives and breathes social media. Each morning we meet to discuss the latest changes and news in the digital world. If Twitter changes their layout, we need to know...

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