February 5, 2014
The announcement this morning from CVS Caremark that its drugstores will no longer sell tobacco products seems like a no-brainer. But when you’re talking about a projected loss of 2 billion dollars in revenue, the decision couldn’t have been arrived at easily. Still, CVS is receiving universal praise this morning for announcing its more than...
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SM& Director of Digital Communications, Michelle Mastrobattista, spoke at PR News’ Digital Summit in San Francisco, CA on how to really use Facebook for your PR efforts. Couldn’t attend? Here are the highlights: Just because you post a status update on Facebook, not everyone will see it. It’s called a News Feed for a reason....
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.