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Month

February 2014
For the first time since the nutrition label was developed twenty years ago, the Food and Drug Administration (FDA) is proposing major changes to the nutrition information listed on packaged foods and beverages. The goal is to alter serving sizes to better reflect what people actually consume and also place a greater emphasis on total...
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Has your organization considered Twitter Ads? It is a valuable tool to optimize your brand’s content and online reach. But, there are a few important questions to keep in mind before you devise a Twitter Ads plan: How much should you spend on Twitter ads? How should you target your Twitter Ads? Should you really...
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The media is filled with news of the latest real estate developments, be it condos or office buildings. Another aspect of development that has been popping up in my monitoring lately are efforts, nationwide, to preserve historic buildings. While these projects are often in the news, they don’t as frequently make the cover story like...
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One of the great things about healthcare PR is the opportunity to tell the stories of actual people. When good patient testimonials come together, the end result can have the ability to truly touch the hearts of others. Take the New York Times’ feature “Faces of Breast Cancer” as an example. If patients are open...
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I recently attended Bisnow’s “2014 Boston Real Estate Forecast” at The Sheraton Boston Hotel. The panel consisted of Justin Krebs, Partner at Normandy; Peter Spellios, Executive Vice President at Related Beal; John Frey, Managing Partner at The Davis Companies; and Merrill Diamond, Managing Partner at Diamond Sinacori. Michael Ross, Of Counsel at Prince Lobel, moderated....
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SM& client Related Companies’ was featured today on Boston.com for the launch of its leasing efforts at The Arlington, a historic Back Bay landmark for contemporary living. Related and The Congress Group repurposed the former Boston Renaissance Public Charter School into 128 one- and two-bedroom modern luxury rental residences, offering tenants Boston living at its best. Equipped with premier...
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Investors seemed pleased about the recent partnership between Coca-Cola and Green Mountain Coffee Roasters. Both companies experienced gains (25% for Green Mountain!) immediately following the announcement. The collaboration, which involves the two companies working together over the next 10 years to produce Coke products in K-Cups and Coca-Cola paying $1.25 billion for a 10% stake...
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Solomon McCown & Company is pleased to announce that Wendy Goldstein Pierce is joining the firm as Senior Vice President. She will work across a range of accounts to drive strategy and creativity. Wendy brings a wealth of agency and corporate experience in the areas of real estate, hospitality, retail, food, beauty and fashion. She...
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I wasn’t happy when I recently embarked on a much anticipated Hawaiian vacation and saw what all my “points” had earned me and what passed as a “First Class” seat on my cross country US Airways flights.  You realize when you find yourself in a section without audio or video or even a footrest that...
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One of my favorite things about being an active Twitter user is live-tweeting. From sporting events like the Olympics to conferences and other big events, Twitter allows everyone to share their impressions and knowledge, whether or not they’re able to attend an event in person. (Just make sure you avoid sharing TOO much, lest you...
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We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.