Monthly archives: February 2014

Posted by Sheila Fay

Nutrition Label Update: A Long Time Coming

February 28, 2014 In Healthcare Comments Off on Nutrition Label Update: A Long Time Coming

For the first time since the nutrition label was developed twenty years ago, the Food and Drug Administration (FDA) is proposing major changes to the nutrition information listed on packaged

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Posted by Solomon McCown Staff

5 Tips for Effective Twitter Ads

February 27, 2014 In SM& Team Comments Off on 5 Tips for Effective Twitter Ads

Has your organization considered Twitter Ads? It is a valuable tool to optimize your brand’s content and online reach. But, there are a few important questions to keep in mind

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Posted by Kristin Wetherbee

Out with the old, in with the redeveloped

February 27, 2014 In Real Estate Comments Off on Out with the old, in with the redeveloped

The media is filled with news of the latest real estate developments, be it condos or office buildings. Another aspect of development that has been popping up in my monitoring

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Posted by Carol Kerbaugh

Telling the Patient Story

February 26, 2014 In Healthcare Comments Off on Telling the Patient Story

One of the great things about healthcare PR is the opportunity to tell the stories of actual people. When good patient testimonials come together, the end result can have the

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Posted by Anna Richardson

Bisnow’s 2014 Boston Real Estate Forecast

February 26, 2014 In Real Estate Comments Off on Bisnow’s 2014 Boston Real Estate Forecast

I recently attended Bisnow’s “2014 Boston Real Estate Forecast” at The Sheraton Boston Hotel. The panel consisted of Justin Krebs, Partner at Normandy; Peter Spellios, Executive Vice President at Related

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Posted by Michelle Mastrobattista

Related Companies Announces the Launch of Leasing Efforts at The Arlington

February 21, 2014 In SM& Team Comments Off on Related Companies Announces the Launch of Leasing Efforts at The Arlington

SM& client Related Companies’ was featured today on Boston.com for the launch of its leasing efforts at The Arlington, a historic Back Bay landmark for contemporary living. Related and The Congress Group repurposed the

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Posted by Michelle Mastrobattista

SM& Welcomes New Senior Vice President

February 20, 2014 In Executive Comments Off on SM& Welcomes New Senior Vice President

Solomon McCown & Company is pleased to announce that Wendy Goldstein Pierce is joining the firm as Senior Vice President. She will work across a range of accounts to drive

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Posted by Molly Chase

A PR Perspective on Partnerships

February 20, 2014 In Corporate Comments Off on A PR Perspective on Partnerships

Investors seemed pleased about the recent partnership between Coca-Cola and Green Mountain Coffee Roasters. Both companies experienced gains (25% for Green Mountain!) immediately following the announcement. The collaboration, which involves

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Posted by Michal Regunberg

When a “Brand” Listens and Responds

February 19, 2014 In Corporate Comments Off on When a “Brand” Listens and Responds

I wasn’t happy when I recently embarked on a much anticipated Hawaiian vacation and saw what all my “points” had earned me and what passed as a “First Class” seat

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Posted by Amy Derjue

Four Tips for Live-tweeting Success at Events and Conferences

February 18, 2014 In SM& Team Comments Off on Four Tips for Live-tweeting Success at Events and Conferences

One of my favorite things about being an active Twitter user is live-tweeting. From sporting events like the Olympics to conferences and other big events, Twitter allows everyone to share

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