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Month

January 2014
Everyone has a voice and unique opinions.  When a company is involved (whether directly or indirectly) with an issue its stakeholders care about, which can range from energy use to GMO labeling to fair labor, there is a chance it may hear from some of those stakeholders who want to implement change.  In our country,...
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President Obama recently announced the creation of the White House Task Force to Protect Students from Sexual Assault. As a national dialogue about Title IX (the laws the prevent sex discrimination at federally-funded institutions) gets underway, it’s critical that colleges and universities communicate clearly with students and other stakeholders. SM& President and crisis communications expert...
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This past week I attended ULI’s 2014 Trends in Real Estate Forum. While many of the ideas discussed I had already heard from clients and in the media, what really stood out to me was the driving factors behind the trends. For example, companies require less square footage because they have learned to use their...
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A program supported by our client Combined Jewish Philanthropies (CJP) was recently featured in the Boston Globe and Boston.com.  Transitions to Work, a collaboration between CJP, Jewish Vocational Services, and The Ruderman Family Foundation, provides job training for young adults with disabilities. Through an intensive, three month, hands-on internship training program, participants are placed in...
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1. Social Media:  According to Marketing Sherpa, pages with video attract two to three times as many monthly visitors, double time spent on websites, and enable a 157% increase in organic traffic from search engines. We’re talking the usual suspects here: YouTube, Facebook, Twitter, Google Plus and LinkedIn. Just be aware that posting on social...
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With the SuperBowl fast approaching (sadly minus the Patriots) and all of the hot advertisements leaking, there is little doubt that the engagement on social media is changing the game. What used to be an event that lasted only a few hours, now has fans  talking about the SuperBowl for over a week as businesses...
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Tonight, President Obama will deliver his annual State of the Union address. High on the agenda for the evening: income inequality and immigration reform. But what will the president say about the rollout of the Affordable Care Act? Here’s what some news outlets are predicting. NPR:  “In past SOTU speeches, the president hasn't mentioned the...
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It looked like the waters had calmed for the cruise industry after a spate of high-profile ship breakdowns and illnesses rocked the industry in 2013. But this week, Royal Caribbean is dealing with an outbreak of gastrointestinal illness that rendered hundreds of passengers sick onboard Explorer of the Seas. SM& President and Crisis Communication expert...
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Ezra Klein recently made the official announcement, after much speculation, that he’d be leaving the Washington Post to join Vox Media. Klein’s announcement was met with questions like, “what does the future hold for ‘traditional’ media?” “what was the Post thinking?” and “wait, what is Vox?” Klein’s goal is for his new site to be...
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Immediately following the Seattle Seahawks victory over the San Francisco 49ers in the NFC Championship game, Seahawks corner back Richard Sherman gave a brief, passion-filled interview about the play that ended the contest. Watching at home, I was enthralled – I’m a sucker for a good athlete quote. But my thoughts were not shared by...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.