Day

December 10, 2013
Here in the PR world, we love to stay in tune with what’s going on and what people are talking about. Doing so allows us to effectively communicate and relate with our key audiences.  One way we keep our pulse on the hottest topics, trends, and headlines is through social media.  That’s why we got...
Read More
SpaghettiO’s is just the latest brand to land in hot water for what was deemed an inappropriate tweet on a national day of mourning. In this case, December 7: Pearl Harbor Day. The tweet in question showed a smiling cartoon SpaghettiO holding an American Flag, and read “Take a moment to remember #PearlHarbor with us.”...
Read More
Within the past week there has been a slew of articles highlighting the biggest news stories of 2013 according to specific social media networks. While there is some overlap, it is important to realize that each platform values newsworthy events differently. The top Facebook trends of 2013 reveal the U.S. is focused on popular national...
Read More
If you visit the website of Toronto Maple Leafs, you’ll be greeted by a mosaic of tweets and Instagram photos. Using the hashtag #SEAofBLUE, the team encouraged fans to show their passion on social media to be rotated on a splash page. This sort of thing is pretty common in sports today, but the Maple...
Read More

About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.