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Month

December 2013
(pictured top left: Jon Pappas) I recently had the opportunity and privilege to participate in Mo’vember, the annual charity event where men grow moustaches for 30 days to raise money, increase awareness and literally “change the face” of men's health.  I have been sporting a beard for a while now, but I’ve never been motivated...
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As 2013 comes to a close, we reflect back on what has happened during the year. But with healthcare in such flux and organizations being pulled into a million different directions, let’s take a look into the crystal ball and make some projections about what we might expect in 2014: Healthcare IT: With both ICD-10...
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While it wasn’t intentional, UPS and FedEx played the collective role of a real life Grinch this Christmas. That’s because the carriers failed to deliver many packages on time for the holiday. The backlogs were apparently due to poor weather and a spike in last-minute online shopping that was not properly accounted for. As you...
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It didn’t need to be this way.  Politico calls it “The PR Nightmare on Pennsylvania Avenue.”  Aptly put and one would think almost totally avoidable.  The rollout of healthcare.gov and all the fits and starts that have happened since remind me of an old jalopy of a car; sputtering along, stopping occasionally for a repair...
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(photo credit: Modern Healthcare) As 2013 comes to a close, it’s easy to look back and think of this past year a low point for the American healthcare industry: The government shutdown, the botched rollout of healthcare.gov, etc. So you might be surprised to hear there were some legitimate healthcare “wins” in 2013 worth bragging...
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On Friday, Justine Sacco tweeted what she considered a “joke” before boarding a flight from England to South Africa. By the time she landed, her tweet had gone viral and her company made a statement distancing themselves from Sacco. As a PR executive, it’s unfathomable that Sacco was ignorant to the consequences of her online...
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Dozens of e-mails flood into your inbox.   This means it’s time to prioritize – you pick and choose which e-mails to open and which to come back to later.  The problem is, some of those e-mails you promise to return to may never meet your eyes again.  Therefore, as a PR professional, nailing the subject...
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SM& client, New Boston Fund, was featured in today’s Boston Herald for their One Greenway project. A JV with Asian Community Development Corporation, One Greenway is a 362-unit mixed-income development. It should restore the vibrancy of Hudson Street by bringing housing back to both sides of the street and reconnecting Boston’s Chinatown eastern edge to...
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The effectiveness of social media advertising has been disputed for quite some time now. It is becoming increasingly prevalent for social media platforms, like Facebook, Instagram and Twitter, to integrate advertisements into our personal news feeds and label them as “sponsored content.” But in a society that strives to avoid advertisements, using technology like Netflix...
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At this time of year, there are a million posts detailing what gifts the social media devotees in your life want to see under the tree. And while we love this Fail Whale necklace, there are some practical gifts that would make our lives so much easier in 2014. We’ve been good this year, so...
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We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.