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Month

October 2013
It’s no trick—some Halloween treats are better for your teeth than others. Dr. Linda Vidone, the dental director of SM& client Delta Dental of Massachusetts, is featured in a Boston Globe story about the best and worst candies for your kids’ teeth. She shares tips on how to prevent damage to children’s teeth, as well...
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Halloween has been trending on social media all week and the day has finally arrived.  Brands have been figuring out how to capitalize on the holiday and engage with their consumers in a creative way. As some have suggested, Halloween has the potential to be a multi-billion dollar bonanza. Their reasoning? Social media adds fuel...
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By Sheila Fey, SM& Account Coordinator In the week since it was first posted on the YouTube account of the Dartmouth-Hitchcock Children’s Hospital at Dartmouth (CHaD), the video of patients and staff singing along to Katy Perry’s “Roar” has reached over 2 million views. The tear-inducing video has gone viral with the help of celebrities...
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Much has been written about how social media confirms our biases. While platforms like Twitter, Facebook, and Instagram are ubiquitous, we limit our networks to individuals and companies that are of interest to us, both professionally and personally.  A liberal-leaning individual may follow MSNBC commentator Rachel Maddow, but isn’t likely to follow Bill O’Reilly for...
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Wednesday morning, The Atlanta Journal-Constitution sent out a tweet linking to a story it had written on a lottery winner entitled “$1 million lottery ticket sold in Lithia Springs.” The tweet said something much different, though, and it was only a matter of time before it went viral.  Four hours later, AJC apologized and assured...
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Once the satellite trucks have pulled away, how can organizations that have suffered an intense public relations crisis draw attention to what they’re doing right in the aftermath? Solomon McCown Senior Vice President Ed Cafasso shares his insights in the latest edition of PRSA’s The Public Relations Strategist. Organizations can navigate the “scandal attention cycle”...
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* Photo above: SM& CEO Helene Solomon with Founder of Right Turn Woody Giessmann Royale Nightclub in Boston was the place to be Sunday night for the SuperGroup Concert to benefit Right Turn, a creative place for recovery. The benefit was hosted by Hub comic Steve Sweeney and included Grammy award winners, a New Orleans’ “Supafunkrocker”,...
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Red Sox left-handed pitcher, Jon Lester was on fire Wednesday night, with eight strikeouts in 7 2/3 innings, helping Boston take game one of the World Series. Soon after the game, however, St. Louis Cardinals minor league pitcher Tyler Melling tweeted a photo of Lester’s glove with the caption, “Jon Lester using a little Vaseline...
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When I told my friends and colleagues that I was leaving my job at the Massachusetts State House to take a job in public affairs, they all asked me why I was switching career paths. “I’m not,” I said. “I’m just working on the same issues from a different perspective.” That’s when it occurred to...
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The world as we know it is increasingly digitized and higher education is no exception. The days of banning cell phones and locking them in the professors’ drawers are over. According to a Pearson Education Inc. Study, 41% of faculty surveyed used social media as a teaching tool in 2013, and more than half of higher...
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About Us

We are a fully integrated PR agency that thrives at the intersection of public policy and business, helping organizations to define who they are, earn the recognition they deserve, and protect their reputations.

We provide senior counsel in complex sectors, including healthcare, education, housing and real estate. We leverage our experience in traditional and digital media, government relations and crisis management to support legacy organizations and those that are on the rise.