Monthly archives: October 2013

Posted by Solomon McCown Healthcare Team

Delta Dental Offers Advice to Parents on Halloween

October 31, 2013 In Healthcare Comments Off on Delta Dental Offers Advice to Parents on Halloween

It’s no trick—some Halloween treats are better for your teeth than others. Dr. Linda Vidone, the dental director of SM& client Delta Dental of Massachusetts, is featured in a Boston

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Posted by Lindsay Rauch

Spine-chilling Social Media: Corporate Halloween Vines

October 31, 2013 In Corporate Comments Off on Spine-chilling Social Media: Corporate Halloween Vines

Halloween has been trending on social media all week and the day has finally arrived.  Brands have been figuring out how to capitalize on the holiday and engage with their

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Posted by Sheila Fay

Viral Videos in Healthcare

October 30, 2013 In Healthcare Comments Off on Viral Videos in Healthcare

By Sheila Fey, SM& Account Coordinator In the week since it was first posted on the YouTube account of the Dartmouth-Hitchcock Children’s Hospital at Dartmouth (CHaD), the video of patients

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Posted by Amy Derjue

The Future of Social: Niche-Specific Networks?

October 30, 2013 In SM& Team Comments Off on The Future of Social: Niche-Specific Networks?

Much has been written about how social media confirms our biases. While platforms like Twitter, Facebook, and Instagram are ubiquitous, we limit our networks to individuals and companies that are

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Posted by Sean Hathaway

Getting Retweeted for the wrong reasons

October 28, 2013 In SM& Team Comments Off on Getting Retweeted for the wrong reasons

Wednesday morning, The Atlanta Journal-Constitution sent out a tweet linking to a story it had written on a lottery winner entitled “$1 million lottery ticket sold in Lithia Springs.” The

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Posted by Solomon McCown Healthcare Team

SM& Senior Vice President featured in The Public Relations Strategist

October 28, 2013 In Corporate, Crisis Communications, Executive Comments Off on SM& Senior Vice President featured in The Public Relations Strategist

Once the satellite trucks have pulled away, how can organizations that have suffered an intense public relations crisis draw attention to what they’re doing right in the aftermath? Solomon McCown

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Posted by Jennifer McAlpine

SuperGroup Concert to Benefit Right Turn a Success

October 28, 2013 In Nonprofit Comments Off on SuperGroup Concert to Benefit Right Turn a Success

* Photo above: SM& CEO Helene Solomon with Founder of Right Turn Woody Giessmann Royale Nightclub in Boston was the place to be Sunday night for the SuperGroup Concert to benefit

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Posted by Solomon McCown Staff

Bringing the Public into Public Policy

October 25, 2013 In Corporate, Nonprofit Comments Off on Bringing the Public into Public Policy

When I told my friends and colleagues that I was leaving my job at the Massachusetts State House to take a job in public affairs, they all asked me why

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Posted by Sheila Fay

The Tweet Heard Around the (Baseball) World

October 25, 2013 In SM& Team Comments Off on The Tweet Heard Around the (Baseball) World

Red Sox left-handed pitcher, Jon Lester was on fire Wednesday night, with eight strikeouts in 7 2/3 innings, helping Boston take game one of the World Series. Soon after the

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Posted by Lindsay Rauch

Social Media: In the Classroom and Beyond

October 24, 2013 In SM& Team Comments Off on Social Media: In the Classroom and Beyond

The world as we know it is increasingly digitized and higher education is no exception. The days of banning cell phones and locking them in the professors’ drawers are over. According

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