Leadership is the single most defining characteristic of a
public relations firm and is directly reflected in the quality of
work. At SM&, it's what makes us special.
The leadership play an integral role on each account as chief
strategists for the team and accessible counsel for the client.
Helene Solomon, Ashley McCown, Michal Regunberg and Ed Cafasso make
it their mission to nourish creativity, a healthy obsession with
client goals, and to serve as a partner to the organizations with
whom we work.
The leaders of SM& do not come exclusively from PR or media
relations backgrounds. They held positions in government, academia,
journalism, and the non-profit sector. They've each become
recognized experts in their own rite. As a result, there is no
formula, no sense of "that's how we always did it." The diverse
backgrounds and breadth of experience keep SM& fearless in its
approach. And it enables us to quickly and efficiently grasp the
big picture, effectively strategize, execute a multifaceted plan
and achieve macro results across sectors.
See for yourself. Click on the names at the right to learn