Whether you know it or not, the media is your number one
audience, because through the media, you reach the people you
really want to influence.
At SM&, we have a long history of placing clients' names and
stories in the outlets that matter through feature articles,
ghost-writing and placing compelling op-eds, or seizing breaking
news to elevate thought leaders. We
are dogged in our pursuit of coverage and aided by the strong,
long-term reporter and editorial board relationships that we have
developed over decades in the industry. Our experience and passion
makes us adept at penetrating the media that your audiences and
their influencers follow. We will get your message out there, and
we'll be smart about it.
Before we even approach the journalists, editors and other media
representatives, we take the time to clearly understand your goals
and develop a strategic approach that aligns your needs with the
coverage we'll secure. We tailor our strategy for your goals and
implement tactics designed to reach your targeted audiences in the
media they're already consuming-including virtual outlets like
blogs and online communities.
If you have many relationships to manage on your end, don't
worry. We pride ourselves on being excellent collaborators and can
coordinate our efforts with your leadership, many departments
Our track record is evidenced in our awards and case studies. Feel free to see for
Click on the logos to the right for a sample of our work, or on
the tag below for more.