Preparation is the difference between a disruptive crisis and a
surmountable challenge. We can help prepare key staff to navigate
and avoid crises.
Our crisis communications experts come for a workshop with your
leadership and key staff to identify and understand how to prepare
for and weather a crisis. We investigate your needs and create a
detailed crisis plan; then, to ensure smooth implementation, we'll
test it in a tabletop exercise with the people who really need to
know what to do if disaster strikes. Our proven process has yielded
decades of positive results, making this one of the defining
services our agency offers.
Our crisis training typically includes a mock interview, derived
from our own experience, with a "tough reporter" (we like to play
that role, especially as some of us were tough reporters before
joining SM&!), providing participants an understanding of how
to stay on message while working successfully with media during a
crisis situation. For the tabletop crisis simulation exercise, we
bring together your key personnel to test the validity of the
crisis plan in several hypothetical scenarios.