Ed Cafasso offers more than a quarter
century of reputation management and corporate communications
expertise with a deep portfolio of issues and crisis management,
corporate, health care, higher education, social responsibility,
community relations and public affairs work. His proven skills in
messaging, stakeholder engagement, social media and labor relations
have made him a trusted advisor to top executives at public,
private and non-profit brands.
Ed works across a range of SM&
clients and is also a member of the issues management team.
He most recently served as senior vice
president director of corporate communications for Sovereign
Bank/Santander, where he held day-to-day responsibility for
external and internal communications, and led strategic messaging,
internal rebranding and emergency response assignments.
As senior vice president at MSL
Boston, he led the agency's corporate practice for five years,
helping enterprises with critical business opportunities and
challenges that included executive and brand positioning, social
responsibility, regulatory scrutiny, mergers and acquisitions,
traditional and social media relations, government relations, and
litigation.
Ed's experience includes work on
behalf of Blue Cross Blue Shield of Massachusetts, Blue Cross Blue
Shield of Rhode Island, Children's Hospital Boston, General Motors,
Green Mountain Coffee Roasters, Hawaii Pacific Health, Hawaii
Pacific University, HealthAlliance Hospital, Reebok, Riddell,
Sodexo, Southcoast Health System, Staples, State Street Bank &
Trust and UnderArmour.
He also served for five years as
director of communications for the Office of the Massachusetts
Attorney General, and for 11 years as a reporter and editor,
covering national and international breaking news, as well as
political beats in Boston City Hall, the Massachusetts State House
and the White House.
Ed holds a degree in journalism from
Boston University and has been active in the Greater Boston Chamber
of Commerce, the Chief Executives' Club of Boston, and the Public
Relations Society of America (PRSA). He is also an editorial
advisor and frequent contributor to Public Relations
Strategist magazine. His blog, Bending Light,
can be found at http://edcafasso.blogspot.com/.
