MEDIA RELATIONS

Media space today is at a premium, and achieving substantive, on-message media coverage is a challenge. We are dogged in pursuit of coverage on our clients' behalf with a strategic approach to media that meticulously aligns the coverage we seek with our clients' bottom-line goals, including strategic consideration of

	Reporters most likely to grasp and convey clients' messages appropriately
	National/Regional/Local top tier/Industry publications/Dailies/Weeklies/Broadcast/Web
	Timing of coverage to dovetail with critical point of influence for the client

By upholding stringent standards of integrity and quality in dealing with media, SM& has fostered strong, long-term reporter and editorial board relationships that help make us adept at penetrating the full complement of media read by our clients' audiences and their influencers. For each of our clients, we create and provide the SM& Pitch Grid with specific information and insights about the media we will contact on the client's behalf. Our media relations campaign brings together a variety of vehicles and approaches to garner the strongest results, including releases, editorial calendars, news monitoring, editorial board tours, feature pitches and placements, syndicated releases (NAPS) and media tools, such as media lists, media kits and DVDs.