SM& TORCHBEARERS (TESTIMONIAL PROGRAM)

SM& Torchbearers is a program for leveraging the energy and persuasiveness of individuals or representatives of businesses that have been positively affected by a client.

The proof is in the people. Whether the audience is media, stakeholder, or prospect, more resonant than an organization speaking for itself is the voice of those it has positively affected. Benefactors of an organization's mission, services or product have unmatched credibility among target audiences who demand tangible results. They can also become supporters, and ultimately investors in the organization. Selecting, incentivizing, training and leveraging a force of torchbearers builds an invaluable team of friends and spokespeople and requires strategic thinking and diplomacy.