INTEGRATED CAMPAIGNS

A thoughtfully orchestrated and balanced mix of marketing communications, branding and advertising programs can achieve the pinnacle of creativity and effectiveness in conveying key messages to the target audiences and garnering action. Integrated campaigns are a particular point of expertise for SM&, where we bring to bear a multifaceted set of skills that includes high level strategic thinking, effectiveness in collaboration and the ability to manage multiple moving parts to a desired result. SM& has a developed sensibility abut the partnerships that best achieve results, whether direct marketing, advertising or a video production creative team. Over the years we have developed relationships with the leaders in these areas and worked on an array of integrated campaigns that have demonstrated how best-of-class partnerships in a concerted effort can yield a major impact for a client.

Our partners include companies specializing in the following areas:

	Web optimization
	Social media
	Political campaigns
	Multicultural marketing
	Advertising
	Creative services
	Primary research
	Event management
	Surveys