ALLIANCE BUILDING

Strategic alliance building bolsters status, authority and impact by association. We leverage our own relationships on clients' behalf, evaluate existing relationships, and architect connections. The multi-phased process leverages SM&'s network of corporate and community organizations to foster value-driven partnerships and build goodwill by bringing market and thought leaders together. It can take the form of introductions or ongoing meetings with influencers that can seed relationships, or ideas for joint programs designed to generate leads.