CRISIS PREVENTION

An organization's reputation is its only non-replaceable asset. Preparation is the difference between a disruptive crisis and a surmountable challenge. The best way to quiet a crisis is to anticipate and prevent it. SM& develops plans and response strategies for mission-focused organizations and corporations in a wide range of industries, including financial services, real estate, human services, education, consulting, health care and non-profits.

In our capacity as crisis prevention and management experts, we deliver a full range of communications and planning services:

	provide strategic counsel
	develop messages
	manage media relations
	monitor news
	provide media training
	act as spokespeople
	prepare or review written statements, media advisories and news releases
	organize press briefings
	set up and manage off-site crisis centers
	present post-crisis evaluation and future recommendations