August Archives

The Business of Campus Dorms

Corvias Group CEO John Picerne went on Rhode Island Public Radio's weekly business segment, "The Bottom Line," on August 24 to talk about the company's expansion into privatized on-campus student housing. Picerne spoke with Dave Fallon and Providence Business News' editor Mark Murphy about how the company will be use its expertise in developing and managing military housing to be successful in its new business line.

picerne public relations

A Sure Sign of the Power of Social Media

The Grand Island Public School district in Grand Island, Nebraska can tell you first hand that  social media is a force to be reckoned with.

On August 24, reports surfaced that officials at the district's Early Learning Center preschool, told deaf three-year-old Hunter Spanjer he would have to change his registered sign name, which when signed resembles guns, because it violates the district's zero tolerance policy on guns. Hunter signs his crossing his index and middle fingers, as seen in this video. The decision outraged his family who took to social media.

Two days later Hunter's father Brian Spanjer made the Facebook page, "Let this Deaf Child Keep His Name Sign," to gain support to allow his son to continue using the registered S.E.E. (Signing Exact English) symbol, which Hunter has used since he was six months old. After a mere four days online, the page drew more than 16,000 followers. Spanjer used the Facebook page as a platform to communicate with supporters across the nation, posting daily with progress updates and photographs.

The social media movement did not stop there. After hearing about the story, a supporter in Rhode Island created a petiton  on change.com to support Hunter, racking up 4,500 signatures in support of Hunter. Supporters also took to Twitter to rally with support for Hunter's cause.

As more and more people began to stand in support of Hunter and his family via a flood of social media outcries, emails and phone calls, Grand Island School District eventaully relented, dropping the issue and releasing the following statement:

"Grand Island Public Schools is not requiring any current student with a hearing impairment to change his or her sign language name. Our mission remains: Every Student, Every Day, a Success!"

Thanks to social media, practically overnight, the Spanjer family gained a tremendous amount of support and were able to achieve a victory for their son.

by Amey Owen, Account Coordinator at Solomon McCown & Company

Hunter Spandjer social media

Client Funds Oral Health Initiative

Our client, DentaQuest Foundation, was featured in Dr. Bicuspid on August 29 for funding the next round of state-based initiatives to reverse oral health disparities across the nation as part of its Oral Health 2014 Initiative.

Click here to read more.

Oral Health Initiative Solomon McCown

Ashley McCown in PRWeek on Livestrong & Nike

SM& President & crisis communications expert, Ashley McCown, was interviewed by national PR trade, PRWeek, on August 25. Ashley provided her public relations recommendations for Livestrong and Nike after the US Anti-Doping Agency banned Lance Armstrong from cycling and stripped him of his Tour de France titles.

Click here to read the full article

Follow Ashley McCown at @crisisbostonpr

livestrong lance armstrong public relations

SM& Pres. Comments on Lance Armstrong with CNN

SM& President and crisis communications expert, Ashley McCown, was interviewed by CNN's Chris Isidore on the status of Lance Armstrong's endorsement deals after the recent performance-enhancement drug use allegations against him by the USADA.  Click here to read what Ashley said about Armstrong's high-profile deals with Nike and Anheuser-Busch.

SM& SVP on Boston Red Sox Reputation Woes

SM& SVP Ed Cafasso appeared on Fox25 News on August 24 discussing the public relations and reputation management challenges facing the Boston Red Sox.

 


Managing the Process of Innovation

Tony Colonna, national director of innovation for our client Skanska USA, demonstrates Skanska's commitment to innovation in his blog post, "Managing the Process of Innovation," featured in the Engineering News-Record's Innovation Blog, ENRFutureTech. To learn more about Skanska's efforts to advance the construction industry, click here.

Real Estate Funds Seek Out a New Group of Investors

On August 22 our client, Vince Costantini, CEO of The Roseview Group, was quoted in Wall Street Journal on how big institutional investors are pulling back from high-risk real estate funds. Craig Karmin's article discusses how real estate funds are now looking toward wealthy individuals for investments rather than these large institutional investors.

 

Wall Street Journal Logo real estate

No Hole in One for Augusta National

Judging by Twitter chatter today, Augusta National Golf Club's decision to admit its first female members, CondoleezzaRice and Darla Moore, is far from a hole in one.  While there are opinion on both side, the "about times" outweigh the congratulations. Even Condoleezza Rice hasn't tweeted about it yet. Equally interesting is who has been silent or relayed the news without comments: Nike Golf, Titleist, LPGA, Tiger Woods, and Phil Mickelson. It's a very tough call for those in the #golf industry to find their swing on this one. No doubt that is why many are happy to hide out in the bunker.

Here is a sampling from today:

 

Brittany Lincicome ‏@Brittany1golf: RT @AP_Sports: Augusta National, home of Masters, admitting its first female members: Condoleezza Rice, Darla Moore." Wow! I'm jealous :-)

 

Piers Morgan ‏@piersmorgan: Finally, #Augusta admits first female members - incl @CondoleezzaRice - welcome to the 21st Century, gentlemenosauruses

 

John Giannone ‏@jaygeemsg: Congratulations, Augusta National Golf Club. Welcome to 1920.

 

PGA.COM ‏@PGA_com: Condoleeza Rice + financier Darla Moore named 1st female members at Augusta National http://tinyurl.com/8vx747g #pga #golf

 

WNBA ‏@WNBA: Congrats to our 2007 Inspiring Woman! RT @CNN Condoleezza Rice among first women admitted to Augusta National Golf Club http://on.cnn.com/RwlT8H

 

Golf Tweets ‏@Golf_Tweets: Finally! Augusta National does right thing and admits women http://usat.ly/Sd3lbc #PGA #Golf

 

Mitt Romney ‏@MittRomney: Congrats to my friend @CondoleezzaRice for joining Augusta National & congrats to Augusta National for admitting its first female members

 

gwenifill ‏@pbsgwe: anybody know if @CondoleezzaRice actually plays golf?

 

IWPR ‏@IWPResearch: In 2002, @ncwo asked Augusta to include women members; today they finally did. #fem2 http://www.latimes.com/sports/sportsnow/la-sp-sn-augusta-national-female-condoleeza-rice-20120820,0,7822459.story …

Golf twitter pga masters augusta public relations

Leading the Way to Success at Weil

Matt Goulding, a corporate associate at our client Weil, Gotshal & Manges was recently featured as an "Emerging Leader" in the Boston Business Journal. The article highlights his leadership in the community, work ethic, positive attitude and philanthropic work at Weil and United Way. In addition, Matt discusses his interests outside of work, which include: books, music and dining. When asked about his personal motto, he responded, "make it happen", something he continues to do every day at his firm.

 

Matt Goulding