July Archives

Stewardship Program Saves Historic Home in CT

Sunday, July 31, 2011

Our client, Historic New England was featured in a recent AP article on July 31st regarding its Stewardship Program.  The program was successful in protecting the historic Breuer House located in New Canaan, Connecticut from destructive alterations on its design and construction. The coverage was featured in 40 different outlets throughout New England and nationwide.

Click here to read the full article.

APLogo boston public relations

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SM& VP in the Boston Business Journal

Friday, July 29, 2011

Michal Regunberg's op-ed on the National Urban League Conference appeared in today's Boston Business Journal.

Click here to read the full article.

BBJ

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CJP Surpasses Annual Campaign Goal

Thursday, July 28, 2011

Our client, Combined Jewish Philanthropies (CJP), was featured on the Boston Business Journal  website on July 28. The article discusses CJP's annual campaign that ultimately raised $42.7 million for upcoming projects, surpassing its initial 2011 fundraising goal.

Click here to read the full article.

BBJ

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Inside Healthcare Features SM& Client

Thursday, July 28, 2011

Dr. Gene Lindsey, president and CEO of Atrius Health, an SM& client, was featured in Inside Healthcare discussing the cost benefits of combining lean processes and accountable care.

Click here to read article.

inside healthcare

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Boston Condos Enjoy Double Digit Price Increase

Tuesday, July 26, 2011

In a July 26 Boston Globe article, the Clarendon, one of Boston's newest luxury residential buildings was highlighted in a story on the increased prices of condos located downtown. The luxury building, co-developed by our client Related Companies, has sold nearly 75 percent of its 102 units since entering the marketing in December of 2009.

Click here to read more.

Globe

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Dr. Gene Lindsey in Modern Healthcare

Monday, July 25, 2011

On July 25, Modern Healthcare featured SM& client, Dr. Gene Lindsey, president and CEO of Atrius Health. In the article, Dr. Lindsey explains why entering a quality contract early with Blue Cross Blue Shield of Massachusetts has helped slow healthcare spending.

Click here to read the full article.

Modern healthcare 

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Clients Honored as Champions in Health Care

Friday, July 22, 2011

SM& congratulates Dr. Paul Mendis of Neighborhood Health Plan & Dr. Mark Doherty of the DentaQuest Institute as honorees of the Boston Business Journal's 2011 Champions in Health Care Award.  Dr. Paul Mendis and Dr. Mark Doherty are winners in the Community Outreach category, which distinguishes an individual or team who is expanding the reach of health care throughout Massachusetts-especially to those most in need.

Dr. Mendis, Chief Medical Officer at Neighborhood Health Plan, is committed to improving access to quality care at the community level. By indentifying patients who need more focused care, he is able to implement programs that improve health outcomes. Through his collaboration with various health centers, policy boards, and his work at NHP, he is a true champion for better health care for all.

Dr. Doherty, DDS, Executive Director of the DentaQuest Institute, has dedicated his career to expanding access to oral health services for low-income, underinsured and uninsured individuals in Massachusetts and across the country.  During his career Dr. Doherty has been more than a dentist.  He has also played the role of businessman, problem solver, oral health advocate, and mentor to other dentists who share his passion for improving the lives of underserved individuals.

The Boston Business Journal will honor Dr. Mendis and Dr. Doherty along with the other winners at the annual Champions in Health Care breakfast on August 26th in Boston.

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Debate over HPV vaccine coverage for boys

Friday, July 22, 2011

Dr. Carole Allen is featured in a recent post on the Boston Globe's "Daily Dose" blog.  In the post, Dr. Allen, director of pediatrics at Harvard Vanguard Medical Associates, an SM& client, advocates for insurance coverage of the HPV vaccine for young males.

To read the full article, click here.

daily Dose

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Atrius Health Discusses CDS Systems

Thursday, July 21, 2011

Atrius Health, an SM& client, is featured in a special section in CMIO for its integration of a clinical decision support (CDS) system. Dr. Michael Lee, director of clinical informatics for Atrius Health, explains how the system acts as a resource for doctors, helping them give the best treatment possible. 

Click here to read the full article.

CMIO atrius health boston public relations

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Social Media Outlook by SM&

Tuesday, July 19, 2011

Does Google+ Get an A+?SM logo

Google doesn't exactly have the best "social" track record. But in the few weeks since its (pre-)launch, Google+ has attracted more than 10 million users sharing over a billion content items each day. Over 4,300 people (about 50% of respondents) in a Mashable poll said, "I love it and absolutely can't wait to play with it" and less than 10% of respondents disapproved. Suddenly Facebook has cause to be nervous.

Here's why Google+ might just catch on:

  • It's clean. The user interface is remarkably sleek, and it doesn't suffer from the add-ons/distractions that now overwhelm Facebook. (Think Farmville, Mafia wars…)
  • You share only what you want to share. Early analysts thought Google+ had a chance of winning over those who refuse to use Facebook due to privacy control reasons. While Facebook has made some improvements (like Groups) for allowing users to share with only select individuals, Google+ makes it much easier.  Furthermore, you can receive someone's updates without revealing your own. In other words, you can be exposed and engaged without being public.
  • It works for you. Most of us are already engaged with Google -- through Docs, Calendar, Reader or simply Gmail. Google+ will work with all of these. And for those who aren't social media savvy, Google+ will walk you through it.
  • It has huge potential. Current users are already buzzing about how it's more professional and "grown up" than Facebook. Some already plan to switch their blogs to Google+ where it can be better searched and receive greater exposure. And it's still in draft form. Google has requested that companies don't engage with Google+ yet as there will be major improvements based on the feedback of early adopters. Based on the suggestions made so far, the next version of Google+ could really steal the show.

Despite this "project" status of Google+, media outlets are already diving in. Sarah Hill, an anchor for KOMU-TV in Columbia, used Google+ to invite her audience for a back-stage perspective of the 5 p.m. newscast. Print outlets are using it to solicit feedback and otherwise engage readers. Kim Fox, senior producer for community and social media at Canada's CBC, found there's "smart dialogue and a deeper level of engagement with the content on Google+." Journalists are using Google+ to show their true personalities and share in professional conversations with each other, which is more difficult via Facebook or Twitter.

But Google+ is far from its critical mass. Based on the patterns of successful social networks, the first 120 million users are still early adopters; your project hasn't "made it" until you pass that mark. So while the first weeks showed impressive growth, Google+ still has a long way to go.

Give it a try. Think about how it can -- and will -- be used in the future. For a step-by-step guide, click here.

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