October Archives

Alexandria Launches $500 Million Development

Alexandria Real Estate Equities Inc., our client, kicked off its $500 million, 1.73 million square-foot development in the heart of Kendall Square on October 27. The Boston Globe reported on the launch of the project with the groundbreaking of 225 Binney Street, the first of five planned office and laboratory buildings along Binney Street. The building will house Biogen Idec when the company returns to Cambridge next year.

Click here to read the article.

 

 

 

 

Skanska USA Interview in New York Times

Our client, the President & CEO of Skanska USA, Mike McNally, was featured in the New York Times "Square Feet" column on October 27th. Reporter Vivian Marino interviewed McNally on a variety of topics from development projects to football to learning Swedish.

Click here to read the full interview.

 

A Story About A Story

There is nothing more powerful than a compelling story. Stories bring to life what too often are forgettable facts. That point was driven home in a moving way at the Horizons for Homeless Children Women's event on October 26. There, before a crowd of more than 300 women and a few men, a mother got up and with poise and a few tears, told her story of growing up with five other siblings in a three-room apartment, her road to pregnancy, single motherhood and eventual homelessness. But it was a story of hope - of finding Horizons and watching her daughter grow and develop from infancy to now a happy three-year old and of her decision to pursue a college degree in the hopes of eventually teaching young children because of what she has seen at Horizons. It was touching and made the work the organization does come alive more than anything else. In fact, I was so moved that when the "ask" came to write a check, I bet there were very few in that room who did not give something. I know I couldn't say no. It's an instructive moment for organizations both non-profit and for-profit and for communications firms that work with them. The best way to let people know who you are and what you do is by telling your story. Recent research has shown it may be the only way to change people's minds. It seems so obvious and yet it bears repeating and reinforcing. Here are a few tips to develop and tell stories:


• Make 'em real - they have to be authentic. Creating a story that doesn't come from the heart will fall flat.


• Work to find the best stories - Every organization has stories but it's not always easy to find them. People have to be willing to tell them and you have to listen for them.


• Practice telling it - the more you repeat the story, the easier it will be to tell to an audience.


• Timely. Short. Relevant - These are three qualities that a story should have to gain traction and to have impact.

 

By Michal Regunberg, Senior Vice President, Solomon McCown & Company

Four Presidents - One Event

It's not every day that you get the chance to have a real conversation with one college president, let alone four of them. Our October 20 Leadership in Transition panel gave us just that opportunity. In a free-ranging, passionate and at times humorous, discussion, the presidents of The University of Massachusetts, Bentley University, Massachusetts College of Art and Design and Mount Holyoke College, touched on a range of topics including: their goals for their respective institutions, how gender impacts their leadership style, and how to communicate the value of a college education in today's economy when the future is so uncertain. All the presidents were hopeful and believe in the "emancipatory power of education," as Dawn Barrett, president, Massachusetts College of Art and Design put it.

When communicating the value of a college degree, Lynn Pasquerella, the president of Mount Holyoke College, said "the work we do at universities needs to connect with the public so they can see the value of education and a degree." Gloria Larson, the president of Bentley University, said their focus is on turning out MBAs who are progressive-thinking managers, who are not just focused on the bottom-line. Robert Caret, the new president of the University of Massachusetts system, made an impassioned case for a strong public system of higher education; his goal is to reinvigorate the 400,000 alumni and reinforce pride in the institutions.

Panelist Picture

Ashley McCown, Michal Regunberg, Dawn Barrett, Robert Caret, Lynn Pasquerella, Gloria Larson and Helene Solomon at Solomon McCown's 16th SM& Presents Panel.

While only 25 percent of college presidents are female; three out of the four panelists were women. The presidents talked about what role gender and their own backgrounds play in how they are leading their institutions. Their answers were revealing and candid.

Bob Caret, who has served as president of Towson University and San Jose University said the job is an emotional one and "you have to be ready for the emotional challenge. You are the living logo of your institution."

Dawn Barrett harkened back to her role model - Dorothy in "The Wizard of Oz." Dorothy, she said, talked back to the wizard. She talked truth to power and that is something she has tried to emulate in her leadership style.

Discussion

Panelist discussion on Leadership In Transition on October 20, 2011.

At the age of 16, Lynn Pasquerella worked alongside her mother, who was a shop steward in a light switch factory. She saw how the culture perpetuated classism, racism and sexism. Being a philosopher taught her how to lead with authenticity and to be a critical listener.

Gloria Larson said she has found her gender to present more opportunities than challenges. She has been a lot of firsts at Bentley - the first woman president, the first non academic and the first with no business background. And as for her heroine and role model - "Nancy Drew" hands down.

Audience

More than 100 business & civic leaders from education, real estate, healthcare and professional service agencies from across the Commonwealth attended.

With student loan debt at $3 trillion nationally--higher than all credit card debt--the cost of education, whether at private or public institutions has to be addressed. Bob Caret said "we need to make education affordable - society needs to come to terms with this and we need high quality institutions across the board - from community college to state schools."

Dawn Barrett noted that "it's not the degree itself but the education that is valuable. Education provides you with employment, a better quality of life, and allows us to be contributors to society." All the presidents made compelling cases that they will carry that message far and wide.

 

By Michal Regunberg, Senior Vice President, Solomon McCown & Company

SM& President Hosts Crisis Workshop for MA Nonprofits

SM& President Ashley McCown presented a crisis communications workshop at the Massachusetts Nonprofit Network's Annual Conference on Thursday, October 20. Ashley, a crisis management expert, was selected by the organization to discuss the importance of crisis communications planning and tips for issues management to a group of Massachusetts-based non profits.

Follow @CrisisBostonPR for more tips from Ashley McCown

Dark Days for Blackberry

It was the perfect storm.  And for Research in Motion (RIM), dark clouds still lay on the horizon.

In the bigger picture, 2011 paved the way for mobile to become the next marketing medium. People are using their mobile phones for things previously reserved only for computers, including web browsing and e-commerce. Coupled with texts and calls, the smartphone is the ultimate communications device. For those who play in this space -- namely Blackberry (RIM), Android (Google), and Apple -- the pressure is on.

Google's Android overtook the Blackberry to lead the U.S. smartphone market in March. By early July, Android had 38% of the market share, Apple had 27%, and RIM had fallen to 25%, according to comScore.

Weeks later, RIM cut more than 2,000 jobs -- about 10% of its staff -- and changed its senior management. According to industry analysts and communications professionals, the company appeared "clueless," "lost," and finally "feeling the pressure of Apple and Android's success."

On October 4, Apple announced its iPhone4S and iOS5, ripe with innovative new features. RIM has promised an updated operating system called QNX but never revealed when it would become available. Apple's iPhone4S became available October 14 in the immediate wake of the Blackberry crisis.

Lightening struck on October 10. While RIM's new backup switch had tested normally, it crumbled when it went live, causing service interruptions for Blackberry users across the globe. The three-day network outage affected users in five continents, and the email and message backlog led to painfully slow service in the aftermath. A social media fire storm spread the discontent far beyond directly affected users.

Adding fuel to the fire, RIM's co-CEOs Mike Lazaridis and Jim Balsillie went radio silent, only apologizing on Thursday, once the glitch was practically resolved. Facing fierce competition, a slipping market share, and angry uninformed consumers, a late YouTube apology wasn't nearly enough.

RIM had a reliability record this year of 99.97% -- until the outage. After the outage, over 62% of Blackberry users said they would switch to the iPhone. The online commentary was merciless. Even Wall Street -- often the final judge in corporate crises -- favored Blackberry's competitors: RIM stock dropped 3 percent the day of the apology while both Apple and Google rose.

Now a few days later, service is improving but the same can't be said for RIM's reputation. In what some are calling a desperate move, RIM is taking a page from Sony, who offered free games to compensate for a major security breach, by offering free apps and technical support to Blackberry users. Let's see how consumers accept the bribe.

Until then, here are a few lessons learned from RIM's crisis communications approach:

1) Choose your spokesperson carefully and immediately. RIM received a lot of negative feedback for sending its Chief Technology Officer -- what's his name? -- David Yach to explain the problem. Even having Lazaridis make the apology wasn't the smartest move; it's never a good idea to introduce the CEO during a crisis. Make sure you know who will be the face of your brand long before trouble strikes, then make sure they start publicly communicating as quickly as possible. (Hint: The apology should come first!)

2) Speak plain English. The messages Blackberry spokespeople delivered contained technical jargon that meant little to the average consumer. Gibberish doesn't resonate with people, and nobody really cares the details of why the problem occurred. But everyone wants it fixed, they want to know when, and they want to know you're working hard to make it better.

3) Keep updates constant. Experts recommend sharing news every 6 hours or less, even when there isn't much to share. Consumers like to be touched, and they want to know how long they have to wait for everything to "go back to normal." Constant communication is comforting even if it can't immediately cure the problem.

Skanska USA Featured on Nightly Business Report

Mike McNally, President & CEO of Skanska USA, an SM& client was featured on PBS "Nightly Business Report" on October 13 discussing how P3s lead to job creation and stronger economy.

Click here to watch.

Nightly Business Report

Sales Reach 75 Percent at the Clarendon

The Clarendon, a luxury condominium building located in the heart of Boston's Back Bay, was featured in Boston Homes after selling 75 percent of its residencies. The building, developed by our client, The Related Companies and the Beal Companies, includes an Equinox lifestyle fitness center, clubroom, children's playroom, business center and an outdoor landscaped terrace.

Click here to read the article.

Sean Sacks Named 40 Under 40

SM& congratulates Sean Sacks, Vice President of Development at New Boston Fund, a private real estate investment, development and management firm, for being named a 40 Under 40 award winner on October 7 by the Boston Business Journal The award recognizes 40 emerging business leaders in Greater Boston based on professional accomplishments and community involvement.

Click here to read more.

BBJ

SM& Video: What Makes a Great Leader? Oct. 20

How do you define leadership? What makes a great leader? To begin the conversation for our October 20 panel "Leadership In Transition," we spoke with CEOs to ask these questions.  Click here to watch.

 

 

Click here to learn more.

 

SM& Presents Leadership In Transition