In her recent article, "Is Facebook Worth the Hassle for Smaller
Nonprofits?,"Joanna Fritz, Ph.D., talks about the importance
of social media for nonprofits.
For many nonprofits, especially
smaller ones, Joanna recognizes entering the social media world can
be a challenging one. However, she says, "in a multichannel
world, where people get their information from a variety of
sources, playing the social media game is just as important as
setting up a website, sending out press releases, and mailing out
If one thing is clear, it's that
social media is not going away anytime soon. It's something every
organization should be taking advantage of. Facebook, Joanna
advises, can be a great jumping off point for many nonprofits
looking to make their way into the social media world and take
advantage of an engaging and listening audience.
In looking at the nonprofits I follow
on Facebook, I can't think of a small nonprofit leverging Facebook
better than Be like Brit. As a nonprofit organization
dedicated to serving the children of Haiti, Be Like Brit aims
to continue the compassionate life and legacy of Britney Gengel, a 19-year-old Lynn University
sophomore who was tragically killed in the 2010 Haitian earthquake.
The organization has established a safe, nurturing and sustainable
orphanage in an environment where children can grow, learn and
On Facebook, Be Like Britdoes
an excellent job of constantly keeping their readers updated with
pictures and videos. Despite the orphanage being located in Haiti,
through the organization's posts, photos, videos and stories, I
feel as though I am there and know each and every one of the
children at the orphanage (from Love-Na to Kerby) personally.
The same goes for Britney. Although I
never met her, Brit's personality and passion for service live on
in the photos and stories that the page provides. The Facebook
posts are simple, yet colorful, informative and engaging--which is
why it's no surprise the Facebook page has over 13,500 likes.
Be Like Brit is a great example of how
a smaller nonprofit can thrive on a social media environment. I'm
amazed at not only the incredible mission of Be Like Brit, which
grew from the four members of Britney's immediate family, but
its' ability to constantly interact and communicate effectively on
social media through itsFacebook page, Twitter
handle, YouTube channel and blogs (http://belikebrit.org/blog/ and http://belikebrit.org/category/jonathans-blog/).
As Joanna states, if nonprofits do take the
plunge to join social media, they should be prepared for a long
road of hard work, learning, and experimentation. But, as I'm sure
Be Like Brit can attest, putting effort into social media is
totally worth it and can create very exciting results.
By: Amey Owen, SM& Account