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MASSACHUSETTS GOVERNOR'S HIGHWAY SAFETY BUREAU AWARDS CONTRACT TO SOLOMON MCCOWN & COMPANY AND ARGUS FOR MULTI-YEAR INTEGRATED CAMPAIGN
Boston (December 10, 2004) — Following a highly competitive process, Solomon McCown and Company (SM&) and ARGUS have been apppointed agencies of record for the Governor's Highway Safety Bureau (GHSB) a program of the Massachusetts Executive Office of Public Safety. SM& a public relations firm known for strategic public relations on behalf of major brands and issues, and ARGUS a Latino-owned advertising firm with a successful track record in mainstream advertising, social and mulitcultural marketing will implement a fully-integrated campaign to increase safety belt use and reduce impaired and aggressive driving/speeding in Massachusetts. Annual budget is estimated at $2 million.
SM& and ARGUS will work closely with GHSB to plan integrated public relations, marketing and media programs to support successful National Highway Traffic Safety Administration campaigns, including Click It or Ticket and You Drink & Drive, You Lose. Statewide efforts will include market research, events, media and community relations, brand identity, and broadcast advertising.
"Bringing important causes into the forefront of public opinion is one of the challenges at which we excel," says Helene Solomon, SM&'s president and CEO. "Our team is delighted to work with the Governor's Highway Safety Bureau and have the opportunity to create impactful community based public relations tactics that amplify the Bureau's important messages and complement the paid media."
"We look forward to applying our social marketing expertise to use advertising to influence the public's behavior and reduce fatalities resulting from motor vehicle crashes," says Zamawa Arenas, ARGUS principal and director of client relations.
About GHSB — www.mass.gov/ghsb
The Governor's Highway Safety Bureau (GHSB), a program of the Executive Office
of Public Safety, is responsible for reducing motor vehicle related fatalities
and injuries, and the resulting economic loss in the Commonwealth. The GHSB
adresses issues such as the dangers of impaired driving, the benefits of safety
belts, child safety seat and booster seat use, the hazards of aggressive driving
and speeding, as well as bicycle, motorcycle and pedestrian safety.
About SM& — www.solomonmccown.com
Solomon McCown solves problems, protects brands, and moves public opinion
across a range of sectors, including mission-focused organizations, public
entities, real estate development, professional services, emerging companies,
health care and regional work for global brands. SM& is adept at devising
and executing integrated, strategic campaigns, and the leadership is widely
recognized for its skill in crisis management and litigation relations.
About ARGUS — www.thinkargus.com
Argus is the only Latino-owned full-service advertising agency located in
Boston. Argus has established a successful track record in mainstream advertising,
social and mulicultural marketing. The agency's expertise lies in its ability
to develop innovative marketing strategies, creative solutions, advertising
and communications that deeply connect with people and generate results. Some
agency clients include: The City of Boston, Neighborhood Health Plan, Simmons
College and WinnCompanies.
