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SPREADING THE WORD, NOT THE FLU
On June 14 at the Boston Harbor Hotel, Solomon McCown & Company examined
the role of communications in a potential flu pandemic, as part of our ongoing
series of forums that bring together leading professionals and the media to
examine issues of the day from the strategic communications viewpoint. Moderated
by David Begelfer, the CEO of the Massachusetts chapter of NAIOP (National
Association of Industrial and Office Properties), the conversation featured
a panel of experts representing various industry sectors: M. Anita Barry,
MD, MPH, Director, Communicable Disease Control Division, Boston Public Health
Commission; Jean Fleischman, Office of the President, Northeastern University;
Brett J. Holmgren, JD, Robert M. Currey & Associates, Inc., Risk Management
Consultants; Benjamin A. Kruskal, MD, PhD, Staff Pediatrician and Director
of Infection Control, Harvard Vanguard Medical Associates; Ashley McCown,
SM&’s Executive Vice President; and Stephen Smith, Health Writer,
The Boston Globe. The conversation was lively and informative, and the panelists
stressed how clear, accurate and strategic communications with employees,
stakeholders, and the media can help businesses and organizations prepare
for and weather a pandemic.
Click on the link below for a summary of the panel highlights:
Spreading the Word, Not the Flu: Discussion
