NINE IS SO FINE!
SOLOMON MCCOWN BRINGS HOME ITS LARGEST-EVER NUMBER OF BELL RINGER HONORS
June 2007
Solomon McCown and Company was honored an agency-high nine times at the Publicity Club of New England's annual Bell Ringer Awards, held on June 11. The award-winning work represented a wide variety of clients and services, from press kit development and media coverage for a new housing development in Boston to crisis communications around a measles outbreak to a thought leadership series for a leading mission-focused organization.
"At Solomon McCown, we pride ourselves on developing a creative blend of communications tools and tactics that help our clients garner recognition, definition and protection that distinguishes and elevates their brands in a crowded marketplace, so this evening has been a gratifying measure of our efforts as judged by our peers in the industry," said SM& President and CEO Helene Solomon. "We thank the Publicity Club of New England for recognizing our work."
Solomon McCown won multiple awards for Olmsted Green, a mixed-use, mixed-income community in development that is offering accessibly priced, energy-efficient quality homes in the heart of Boston on the 42-acre site of the former Boston State Hospital. For its work on behalf of the joint-venture development team, Lena New Boston, Solomon McCown was honored five times, in the following categories: Marketing Communications Campaign, Press Kit, Graphic Identity, Website, and Print Feature or Commentary Placement - Regional/General Interest Publication, for a feature story on the environmental sustainability of this important development that appeared on the front page of The Boston Globe 's Sunday real estate section.
Other categories in which the firm was honored include:
- Crisis Communications Campaign: The agency won the Bell Ringer in this category for its work last spring during the largest measles outbreak in the country since 1989, which occurred in Boston 's John Hancock Tower.
- Special Event - Series Campaign: Solomon McCown created and executed the United Way of Massachusetts Bay's signature "Living the Dream" thought leadership campaign. An eight-part panel series, the agency worked closely with UWMB's staff to secure and prepare high-level speakers on such vital subjects as diversity, housing, education, justice and healthcare. As a result, Solomon McCown succeeded in elevating the organization to a thought leader and convener across industries, while creating strategic alliances, both internally and externally.
- Bylined Article: Solomon McCown produced "Inner-City Grocery Stores Show Gains All Around," a four-page feature in Urban Land magazine, on behalf of Local Initiatives Support Corporation (LISC). Completely uncut, the article discussed how without grocery stores, low-income families pay a premium on poor-quality food, and how high-quality, mixed-income grocery stores can bring improved nutrition and employment to urban communities. The story reached LISC's core audience and showed how LISC is on the forefront of developing and revitalizing low-income neighborhoods, and partnering with for-profit businesses and developers.
- Consumer Affairs Campaign: The agency extended its winning streak in this category to four consecutive years, with its work on Energy BucksT, a unique partnership between the state's investor-owned utilities and the Low-Income Energy Affordability Network (LEAN). Solomon McCown continued to strategically expand Energy BucksT through unique events and grassroots outreach, coupled with immediate and innovative media placements, and strengthened partnerships with legislators and other local energy organizations to raise awareness about energy assistance among those who need it most.
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