SM& EVP ASHLEY MCCOWN ADDRESSES NEW ENGLAND SOCIETY FOR HEALTHCARE COMMUNICATIONS ON UNION CAMPAIGNS

With unions campaigning hard for more Massachusetts members in the healthcare realm, hospitals and other healthcare providers around the state are readying themselves for tough corporate campaigns.  On Thursday, October 12, 2006, Solomon McCown & Company Executive Vice President Ashley McCown served as a panelist at the Fall Institute 2006 conference, held by the New England Society for Healthcare Communications at the Ocean Edge Resort & Club in Brewster, Massachusetts. Ashley provided a wide-angle look at preparation for and communications around corporate campaigns and why strong public relations is crucial in light of unions' increasing presence.  Other panelists included Vincent Petrini, senior vice president of Yale-New Haven Hospital, and Michal Regunberg, senior vice president of communications at the Massachusetts Hospital Association.

 

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