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JOSÉ FERRÃO -- SENIOR VICE PRESIDENT OF MARKETING,
UNITED WAY OF MASSACHUSETTS BAY & MERRIMACK VALLEY
As Senior Vice President of Marketing, José Ferrão leads a team of professionals who facilitate strong and meaningful connections among United Way audiences, allowing donors and volunteers to better understand the impact they’re having and partner organizations to have a clear and far-reaching voice in the community. He and his team focus on understanding each audience to inform a more personalized United Way experience.
Throughout his international career, José has solidified an expertise in classical product development, brand management, and crafting customer-focused relationships. These experiences—together with his proven strategic and operational leadership skills, diplomacy, and people-focus—enable José to foster the organization’s long-term growth and success, which is essential to deliver greater results for the people and communities United Way serves.
In his Mission Recognition interview, José compares and contrasts communications in the for- and non-profit worlds, and highlights their new campaign designed to connect youth with the adults in their lives.
Click here to listen to José's interivew (12 min. 47 sec.)
(To download, right-click and select "Save Target As")
