REAL ESTATE DEVELOPMENT

"A new icon is formed...not the predictable two-dimensional tower…
 but a truly three-dimensional experience."
-Rem Koolhaas, Architect

In a town like Boston, sophisticated in some ways, yet insular in others, everyone would like to lay claim to the iconic elements of the skyline. More than a simple edifice, each is a part of a collective, multiple dimensional experience.

At Solomon McCown, we know this well, as we have worked with some of the great leaders in the real estate space, helping to define iconic properties and neighborhoods and navigate what in Boston is always a rigorous and multifaceted process to garner approvals and educate the audiences needed to clear a path to change.

"The Corner of Identity and Action: Branding a Neighborhood" (PDF)
by Solomon McCown President & CEO Helene Solomon