 |      |
       |
 |
| |||
| |||
| | ||
SKANSKA USA BUILDING INC.
Helping a Global Company Be Known as a Local Player 
Helping a global company be known as a local player SM& has been working since 2008 with Skanska USA, a leading international construction management firm publicly traded on the Swedish stock exchange. Our mission is to promote their strong corporate culture while raising their visibility locally in Boston, Connecticut, New York, New Jersey, Washington, D.C., and Philadelphia.
Skanska’s corporate identity is built upon the organization’s core values that they call their “five zeros,” their vision for zero accidents, zero environmental incidents, zero ethical breaches, zero loss-making projects, and zero defects on projects. These values are top of mind on every project that they work on, from the $1 billion New Meadowlands Stadium that they completed for the New York Giants and Jets, to the $29 million renovation and expansion at the Nantucket Memorial Airport just in time for the 2009 summer tourism season. Maintaining their commitment to these “five zeros” affects Skanska’s workforce, its bottom line, and its reputation in every market, something that they, as a leader in the construction industry, do not take lightly.
When SM& was tasked to raise awareness of Skanska USA, we seized on the organization’s core values as a way of differentiating Skanska everywhere they do business, positioning them as a fresh, innovative, smart, and forward-thinking player – something apart from the stereotypical construction image.
As a result of our integrated communications campaign, they have won awards and we have achieved media placements in all of our targeted markets in local, regional, and national trade publications, including The New York Times, Wall Street Journal, Boston Globe, Washington Business Journal, Philadelphia Inquirer, Construction Executive, Boston.com, and Airport Magazine. Skanska is better positioned as a leader in the construction industry on sustainability, safety, ethics, project quality, and profitability and their corporate profile has been raised in all of their Northeast markets.
