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LISC (Local Initiatives Support Corporation)
Bringing Local Achievement to Light
Headquartered in New York City, with 25 program site
offices around the country, LISC helps connect low-income communities to the
economic mainstream. Members of the current LISC team began work for LISC
Boston in 2002. Today, Solomon McCown is the agency of record for the national
organization, whose board is chaired by former Treasury Secretary, Robert
Rubin.
LISC has become the model for intermediaries, having grown its vision over the last twenty-five years of connecting low-income communities to the economic mainstream through strategic investment. But as the needs of low-income communities change, so too must the LISC message. SM& engaged in a year long process with LISC's senior team and program directors to develop fresh messages and creative tactics to disseminate those messages to national and regional audiences. We captured this work in a comprehensive communications plan. Throughout this process, SM& elevated LISC as a thought leader on community development issues through media, both regionally and nationally, and community relations events.
Most recently, the heroic but low-profile organization sought high-profile media coverage timed around its 25th anniversary gala in Washington , D.C. that conveyed its message clearly. SM& targeted distinguished Washington Post columnist David Broder, introduced him to LISC's CEO, and led the reporter on a tour of one of LISC's projects in the capital. The result was a laudatory column that ran the Sunday before the gala and was reprinted in regional and local newspapers across the country.
