REAL ESTATE INVESTMENT COMPANY (anonymous)
Building a Crisis Communications Program from Foundation to Spire

White powder on premises, jumper threats, communicable diseases, massive power outages, suspicious packages, animal rights protests ― assessing the vulnerabilities of a large commercial property and creating a strategy to deal with them requires painstaking attention to detail and extensive crisis communications experience.

SM& built, from the ground up, the complete crisis communications program for one of the country’s leading and fastest growing real estate investment firms, which owns dozens of high-profile properties across the nation. Creating the crisis protocols adhered to across the entire portfolio, SM& helped place them at the vanguard of property owners for crisis planning and response .

The SM& team is on call 24/7, directing both internal tenant response and external communications in a host of challenging situations. SM& also plays a leading role in the company’s table-top exercises, where, at each property nationwide, the crisis team practices its response.

As a result of the protocols and preparation SM& has provided, no potential or actual crisis faced has had any negative impact on the buildings, ownership, or investors. The name of the client has not been included in any news coverage regarding any incident at any property.