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Leadership is the single most defining characteristic of a public relations firm. The quality of a firm's leaders has a trickle down effect, determining whether the firm as a whole will nourish creativity and then succeed in employing that creativity to solve clients' business problems. SM&'s ability to strategize effectively, grasp a big picture, and achieve macro results on behalf of clients stems from its leadership.
The leaders of SM& do not come from exclusively PR backgrounds. Prior to becoming involved in public relations, SM&'s leaders held positions in government, academia, journalism, and the non-profit sector. As a result, there is no formula, no sense of "that's how we always did it." Our leaders' diverse backgrounds and broad realms of experience keep SM& fearless in its approach. Their decades of success ensure that our fearlessness is tempered by an understanding of what will work to achieve clients' goals.
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The principals of SM& are available for speaking engagements. Their thought-provoking style sparks audience enthusiasm and ignites discussion and critical analysis. |