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“Rules are not necessarily sacred, principles are.”
-Franklin D. Roosevelt
We hope that the work we do at SM& breaks rules and breaks ground as
we strive to achieve results for clients. But our principles will not be broken.
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Being realistic about our promises so that we unwaveringly deliver on them |
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Conducting ourselves with honesty and sensitivity |
We respect clients by
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Holding ourselves to exacting work standards |
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Consistently providing excellent client service |
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Being accountable |
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Working to achieve the client's bottom line,
not accolades for ourselves |
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Honesty in billing |
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Faithfully measuring results |
We respect the media by
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Acknowledging their deadlines |
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Providing information rather than pushing a "product" |
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Demonstrating awareness of world events and sensitivity to breaking news |
We respect ourselves by
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Working for clients we believe in |
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Crediting ideas appropriately |
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Sharing in one another's success |
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Treating every individual with respect |